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Canada Warren Tomlin is a Partner, Digital and Innovation at Ernst & Young LLP, recognized for his leadership in digital transformation and innovative strategies across various industries.
Warren Tomlin is a Partner, Digital and Innovation at Ernst & Young LLP. He leads digital transformation for brands and organizations and is also the leader of the EY-Shopify global alliance. He brings 20 years of experience in providing strategic consulting work to drive growth and spur innovative opportunities.
Warren Tomlin leads the EY-Shopify global alliance. This partnership focuses on strategy, development, and managed services for enterprise and regulated retail, helping businesses redesign their distribution models and scale e-commerce operations. (Example: Realizing Carrier Residential’s e-commerce ambitions).
Warren held roles including Global Chief Innovation Officer and Global Managing Partner at IBM for four years. He was involved in the Apple + IBM Global Partnership, contributing to digital transformation and reinvention strategies, including over 200 industry apps.
Warren has worked with Accenture in various senior roles, leveraging his expertise in strategy consulting, product, and technology growth to lead innovative opportunities.
Warren contributed to the digital strategy for mcdonalds.com and happymeal.com, including the development of a digital Happy Meal offering. His work involved strategy, UI/UX, analytics, and development.
Through the Apple + IBM Global Partnership, Warren worked on digital transformation strategy and digital reinvention, which included the development of over 200 industry-specific applications.
Warren has advised Microsoft, leveraging his understanding of combining diverse elements to drive innovation and transformation within the company.
Warren's work with Fox Entertainment involved refining innovative and effective problem-solving approaches to drive transformation.
Warren contributed to the Speedpass consumer app and mobile/digital strategy for Exxon Mobil, focusing on digital services and strategy.
Warren worked on analytics and user experience planning and roadmap for Starbucks, focusing on enhancing digital interactions.
Warren contributed to the 'Blood on Blockchain' project, leveraging blockchain to ensure the integrity and pedigree of blood. This involved strategy, analytics, AI, and development.
Warren Tomlin was born in Vancouver, Canada, and later moved to Ottawa, Canada. He holds an MBA degree from the Queen’s University School of Business. Tomlin’s career spans over two decades, focusing on digital transformation, innovation, and strategic consulting. He is a member of the CIO Strategy Council, reflecting his commitment to technological advancement and leadership in the digital space.
Prior to joining Ernst & Young LLP in 2017, Tomlin held significant roles in the technology and consulting sectors. He served as the global chief innovation officer for a leading technology firm and led the global digital practice at a prominent consulting powerhouse. Additionally, he successfully managed an award-winning interactive digital agency. His work involves understanding an organization’s structure to then develop and implement digital transformation strategies that lead to comprehensive reinvention. He is known for creating the ‘SO WHAT? Analysis,’ an extension of SWOT, which offers a more comprehensive approach to strategy and decision-making.
At EY, Warren Tomlin leads the EY-Shopify global alliance and is at the forefront of digital transformation efforts for brands and organizations. His expertise has been applied to various high-profile clients, including McDonald’s, Apple, Microsoft, Fox Entertainment, Shopify, and Exxon Mobil, where he has contributed to their digital strategies and innovative offerings. Recognized by Marketing Magazine’s ‘100 Thought Leaders,’ he is a frequent speaker at major industry events such as the Consumer Electronics Show and Mobile World Congress, sharing insights on leadership and innovation.
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