Will Best is a versatile television presenter and entrepreneur known for co-hosting major reality television shows and developing successful brand ventures.
Will Best co-founded Bloody Drinks in 2017 with Henry Farnham. The company manufactures canned Bloody Mary cocktails, which are stocked in major UK supermarkets and stores including Waitrose, Sainsbury's, and Selfridges. The brand experienced significant commercial growth during the COVID-19 pandemic.
Will Best has had deals with the online marketplace Vinted, known for buying, selling, and swapping second-hand clothing and accessories.
Will Best has had deals with the streaming service Disney+.
Will Best was born on February 21, 1985, in Wandsworth, London, England. His television career began in 2010 when he co-presented the comedy music chat show *Suck My Pop* on Viva alongside Kimberley Walsh. From 2011 to 2012, he was a presenter on T4 and also hosted *The Crush* on 4Music, taking over from Rick Edwards. During this period, he also presented the dating show *Love Shaft* on E4 in 2012, *Got to Dance: Auditions Uncut*, and *The Gleekly*. His early career established him as a prominent face in music and entertainment television.
Best continued to expand his presenting roles, including co-hosting the iTunes Festival for Channel 4 and E4 in 2012 and 2013. In 2015, he presented the critically noted BBC Three documentary *Is This Rape? Sex on Trial*, which examined issues of consent. His career progressed with notable co-presenting roles, such as *Dance Dance Dance* on ITV in 2017 alongside Alesha Dixon, and *Airmageddon* on CBBC in 2016. In 2022, he participated in *Celebrity Coach Trip* with Matt Richardson, further diversifying his on-screen presence. A significant turning point in his career came in April 2023 when ITV announced he would co-host the revival of *Big Brother* alongside AJ Odudu, a role he continued for *Celebrity Big Brother* in 2024. As of 2025, Best also joined Hits Radio, presenting the Sunday morning show and later *The Hits Radio Breakfast Show*.
Beyond his television career, Will Best is also an entrepreneur. In 2017, he co-founded Bloody Drinks with Henry Farnham, a company specializing in canned Bloody Mary cocktails. His entrepreneurial success includes securing distribution in major retailers like Waitrose, Sainsbury’s, and Selfridges, particularly during the COVID-19 pandemic. He has also engaged in brand partnerships with companies such as Vinted and Disney+, demonstrating his broader commercial appeal and business acumen.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.