Yael Cohen Braun established Fck Cancer in 2009, launching a non-profit organization dedicated to revolutionizing cancer awareness and early detection. Under Braun’s leadership, Fck Cancer has focused on promoting early detection, preventative lifestyle habits, and fostering open communication about cancer, specifically targeting millennials. The organization pioneered creative strategies, leveraging technology, humor, and high-profile celebrity endorsements to engage its audience and significantly shift public discourse surrounding cancer. Her transformative work in philanthropy and social entrepreneurship quickly garnered recognition, leading to her being named one of ’12 people who are transforming philanthropy’ by The Globe and Mail in 2011.
Expanding her influence beyond Fck Cancer, Braun continued to forge impactful collaborations and entrepreneurial ventures. In 2016, she partnered with celebrated jewelry designer Jennifer Fisher in a special initiative aimed at supporting cancer victims. Her expertise in social impact and brand engagement led her to join Bumble as a Senior Advisor in 2018, contributing to the platform’s strategic development. Further diversifying her entrepreneurial portfolio, Braun co-founded Clarify Clinics, a healthcare entity focused on subtractive medicine procedures.
She also founded Motherlucker, an uncensored community platform designed for parents. Yael Cohen Braun is a sought-after speaker at prominent events and conferences, where she shares her insights on social entrepreneurship, advocacy, and broader discussions on health, wellness, and social impact, continuing to shape public discourse.