Zaralena Jackson rose to prominence as a reality television personality and has since become a recognized advocate for alopecia awareness, managing her own cosmetic and clothing brands. After gaining public recognition as an original cast member on the sixth series of MTV’s ‘Ex on the Beach’ in 2017, Zaralena Jackson went on to establish herself as a prominent entrepreneur and advocate. During her impactful seven-episode run on the reality program, Jackson solidified her public profile, which she strategically leveraged to launch her initial entrepreneurial ventures. She successfully founded her own clothing label and an independent cosmetics company, utilizing her rapidly growing social media presence on platforms like Instagram for brand collaborations and effective advertising for her businesses.
A significant turning point in Jackson’s career trajectory and personal advocacy occurred in 2020 when she received a diagnosis of stress-induced alopecia universalis, leading to complete hair loss. This profound experience catalyzed her transition into a dedicated advocate for alopecia awareness. Following this, Jackson launched ZaraLena Cosmetics, a specialized brand focusing on transfer brows and lashes, meticulously designed to cater to individuals experiencing hair loss. Her personal journey, including her condition and treatment with Jak inhibitor therapy, has been extensively detailed across major media outlets such as the BBC and Daily Mail, bringing widespread attention to alopecia.
Her demonstrated ability to build and market brands, coupled with her unwavering dedication to raising awareness and funds for alopecia, underscores her dynamic appeal and marketability across media, beauty, and philanthropic sectors.