Blending the power of influential personalities with major brands across various industries.
From sports and gaming to wellness and fashion, MN2S has been at the forefront of connecting global brands with some of the biggest names in entertainment, sports, and lifestyle. Here’s a closer look at some of the most memorable campaigns of the year.
Sports and Athletes
MN2S truly shone in the world of sports endorsements this year, teaming up athletes with brands that fit their vibe and values. In 2024, MN2S facilitated key partnerships for SKIMS, amplifying the brand’s visibility through influential athletes. One notable collaboration was with American diver Jessica Parratto, who was approached by SKIMS to showcase the brand’s activewear while representing Team USA at the Paris 2024 Olympics. SKIMS also teamed up with basketball player Cheyenne Parker to promote the brand’s Fits Everybody and Cotton collections. As the official underwear partner of the WNBA, Parker participated in a photoshoot wearing SKIMS underwear, sharing images with her 159k Instagram followers, highlighting the brand’s inclusivity and body-positive ethos. Through these collaborations, SKIMS reinforced its commitment to body positivity, inclusivity, and high-performance apparel for athletes.
Another exciting sports collaboration was with Jamaican sprinter Elaine Thompson-Herah and Dior. As a five-time Olympic champion, Thompson-Herah brought her athletic power and speed to Dior’s luxury campaigns, promoting their new collection. This partnership was a beautiful mix of athleticism and high fashion, showcasing Dior’s commitment to strong, empowering women in the spotlight. Olympic beach volleyball player Marco Grimalt also got in on the action, partnering with Corona’s non-alcoholic Cero brand. The partnership introduced the idea of a “Relaxation Clause” for athletes, where they’re encouraged to prioritize rest and recovery—a unique concept that definitely resonated during the 2024 Olympics.
Gaming and Tech
Gaming took a big leap this year, with MN2S helping brands bring the thrill of gaming to the mainstream. One of the coolest campaigns was with Wargaming, the developers behind World of Tanks. They brought on Hollywood action star Jason Statham as the ambassador for World of Tanks’ Holiday Ops 2025 event. The campaign combined Statham’s tough-guy image with the adrenaline of tank battles, giving players a one-of-a-kind experience with special in-game missions and rewards tied to the action star.
MN2S also worked with Google in January 2024, facilitating a partnership with Mel B for the “Talks at Google” series. The collaboration showcased Mel B’s career and her experiences, focusing on her mixed heritage and drawing from her memoir, Brutally Honest. This partnership highlighted Google’s commitment to thought leadership and cultural conversations, connecting their platform with an influential voice to amplify their message.
Fashion and Lifestyle
2024 was a huge year for fashion and lifestyle partnerships, with MN2S bringing together celebrities and top brands in style. BOSS worked with model and activist SouKeyna Diouf, who helped represent the brand’s new collection designed by Naomi Campbell. The collaboration spanned TikTok and Instagram, combining high fashion with a message of inclusivity—perfect for today’s socially-conscious consumers.
Another notable collaboration was between Twinkly, a smart LED lighting brand, and comedy legend Chevy Chase. Known for his roles in Saturday Night Live and National Lampoon’s Vacation, Chase brought his humor to the brand’s campaign, shining a light on their customizable, festive lighting options. This partnership combined tech and humor, making it an unforgettable holiday campaign. MN2S also worked with luxury retailers like Selfridges and Nordstrom, where exclusive collaborations and product drops kept things fresh and exciting. Whether it was helping to launch the latest collections or bring new brands to the spotlight, MN2S helped these retailers make waves in the fashion world.
Wellness and Lifestyle
Wellness was another big focus for MN2S this year, with multiple campaigns in the sexual wellness and fitness spaces. Dr. Tara, a prominent relationship and sexual health expert, teamed up with LELO, a luxury sexual wellness brand, to run an exclusive giveaway campaign. The campaign aimed to make premium wellness products more accessible while sparking open discussions around intimacy and self-care, making it a timely and powerful partnership.
MN2S also worked with Well+Good, an authority in health and wellness, bringing their message to a wider audience with influencer collaborations that highlighted the importance of well-being in everyday life. These campaigns tapped into the growing interest in wellness and self-care, aligning perfectly with the brand’s mission.
Sustainability and Social Impact
Sustainability took center stage in several MN2S campaigns this year. One major partnership was between PlanetPlay and David Hasselhoff for their Make Green Tuesday Moves campaign. The campaign, which focused on raising awareness for sustainability in gaming, featured limited-edition in-game items, with proceeds supporting environmental initiatives like the Hongera Project in Kenya and the WAI Wanaka water conservation project in New Zealand. Hasselhoff’s star power helped bring attention to these important causes in a fun, engaging way.
MN2S also supported Deutsche Bank with their Gala Dinner for Trans Day of Visibility, part of Women’s History Month. The event, hosted by Peppermint, featured a panel discussing the ongoing challenges facing the trans community, particularly in the context of today’s polarized political climate. MN2S helped amplify Deutsche Bank’s commitment to diversity and inclusion, fostering important conversations about equality while aligning with the brand’s focus on corporate responsibility and social impact.
Retail and E-Commerce
In the retail sector, MN2S helped elevate brands like Nordstrom, Selfridges, GAP, and Co-op, connecting them with the right audiences through influencer-driven campaigns. Whether it was Nordstrom’s blend of luxury and everyday style, Selfridges’ high-end fashion, GAP’s iconic casual wear, or Co-op’s community-focused retail, MN2S brought these brands into the spotlight by working with top-tier influencers who resonated with their diverse customer bases. Through these collaborations, the brands were able to further establish their presence in a competitive retail landscape, all while engaging audiences in authentic, impactful ways.
MN2S also worked with DoorDash, facilitating a partnership with legendary Hip-Hop artist Kurtis Blow to reintroduce his iconic 1984 hit “Basketball” for the 2024 NBA season. This collaboration celebrated DoorDash’s renewed alliances with the NBA and WNBA, blending music, sports, and community in a campaign that resonated with both basketball fans and Hip-Hop enthusiasts. Through this partnership, DoorDash not only connected people with their favorite foods but also engaged with cultural moments that matter, strengthening its connection with consumers and elevating its brand presence in the process.
