David Hasselhoff partners with PlanetPlay for sustainable gaming campaign

Movie star David Hasselhoff has been teamed up with PlanetPlay by MN2S for the Make Green Tuesday Moves campaign.

David Hasselhoff has partnered with Planet Play for Make Green Tuesday Moves, a campaign promoting environmental sustainability in gaming. Running throughout July, Make Green Tuesday Moves aims to empower video game enthusiasts to make an impact in the battle against climate change; as part of the campaign, participating games will launch limited-edition green in-game items, with proceeds from the Hoff-branded content invested into sustainability projects. These include the Hongera Project, which helps families in Kenya improve living conditions by manufacturing and distributing clean cooking stoves, and the WAI Wanaka water conservation initiative in New Zealand. In addition to agreeing to lend his likeness to the in-game items, David has promoted the campaign on his Instagram page to his audience of over 383k followers.