The continued partnership is set to bring humor, creativity, and authenticity to Degree’s iconic deodorant range.
Boston Rob continues his partnership with Degree a global personal care brand offering deodorants for men and women (also known in some markets as Rexona). With a focus on innovation and everyday reliability.
Boston Rob and Degree started working together in May 2025. The collaboration followed a widespread consumer outcry surrounding a recent formula change that altered the product’s beloved signature fragrance. Fans of Cool Rush noticed the scent’s transformation and the backlash culminated in a Change.org petition and social media movement demanding the return of the original, before Degree assured its customers they would make it right. To share the news, Degree enlisted Boston Rob for a humorous and heartfelt campaign that saw the television star share videos to his Instagram and TikTok accounts that capture the controversy and reassure consumers that Cool Rush is back – and here to stay.
Read the May installment of the campaign: Boston Rob partners with Degree for Cool Rush campaign (MN2S).
A Campaign Built on Creativity and Engagement
Following collaboration in May, which captured wide attention, Rob and Degree are rolling out a new, playful campaign that spotlights the Cool Rush spray demonstrating product versatility within the Cool Rush family (stick + spray) and reinforcing the product’s signature scent and performance. Fans can expect the new spray reel to roll out across Rob’s Instagram and TikTok feeds in the coming days, supported by story frames and boosted placements. The campaign will maintain a light, entertaining tone while clearly communicating the performance and scent strengths of the Cool Rush spray.
The Power of Consistency in Talent Partnerships
Working with the same talent across multiple campaigns is a proven way to build trust and recognition. By continuing their collaboration with Boston Rob, Degree benefits from an audience that already associates him with the brand, and remember the previous humourous post. Making each new piece of content more impactful.
Consistency helps strengthen brand reputation: rather than a one-off endorsement, audiences see an ongoing relationship that feels authentic and credible. Over time, this approach not only deepens engagement but also creates a stronger, longer-lasting connection between the brand, the talent, and the consumer. At MN2S, we connect brands with the right talent to build authentic, long-term partnerships that drive engagement, strengthen reputation, and deliver measurable impact