Gemma Collins and Three link up for ASMR video campaign

Former member of The Only Way Is Essex cast Gemma Collins creates an ASMR video like you’ve never seen before.

TOWIE star and media personality Gemma Collins has been partnered with mobile provider Three by MN2S. Producing a piece of viral content in paid partnership with Facebook group “Relaxing Stuff” (from LADBible), Gemma created her own sideways take on the popular phenomenon of ASMR or autonomous sensory meridian response. The video features Gemma whispering some of her most iconic quotes into the microphone, along with a series of typical ASMR triggers. The partnership was a huge success and the content produced for Three generated significant engagement, with viewers commenting “I’m crying, I love it!”.

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