Creator-Led Content Meets Performance-Driven Personal Care
Digital creator and comedian Joe Santagato has teamed up with Degree, the performance-driven personal care brand from Unilever, as part of Degree’s new year campaign.
The partnership sees Santagato featured in a social-first, creator-led execution designed to complement Degree’s broader television and paid media rollout. Known for his sharp humor and energetic delivery, Santagato brings an authentic approach to the campaign, creating content that feels native to his audience while aligning seamlessly with Degree’s brand messaging, who have worked with large comedic characters before.
About Joe Santagato
Joe Santagato is a digital creator, comedian, and podcast host known for his sharp humor and high-energy storytelling. He rose to prominence through his highly engaging social content and has since built a loyal following across platforms including Instagram, TikTok, and YouTube. Santagato’s content blends comedy with relatable, real-life moments, making him a natural fit for brand partnerships that value authenticity and strong audience connection.
His ability to deliver creator-led content that feels organic while maintaining commercial impact has made him a sought-after partner for major brands looking to connect with Gen Z and millennial audiences.
About Degree
Degree is a leading personal care brand under Unilever, known for its high-performance deodorants designed to move with you. By partnering with Santagato, the brand continues to lean into creator-led storytelling that feels organic, relatable, and performance-driven.
The campaign marks another strong example of how Degree are blends comedic creator partnerships with traditional media to drive impact at scale.
Blending Relatable Storytelling
Degree took the expression “Dry January” and applied it to pits instead of the expected alcohol. The collaboration focuses on real-life, high-heat moments, capturing the excitement, movement, and intensity that Degree deodorants are built to handle. Joe talks about his issues on tour with “sweat problems” when performing and under pressure. He brings relatability and humor, keeping it real while poking fun at himself and highlighting Degree’s product: Clinical 5X antiperspirant.
Even though Dry January only lasts a month, the benefits of this product can last all year round, setting you up for 2026 and beyond. Whether you’re trying things that scare you, pushing yourself out of your comfort zone, or hitting the gym hard, Degree has you covered so you can stay dry, confident, and focused no matter the heat.