Chef, actress, singer and television personality Rustie Lee became an #InstaGran at one of the UK’s most-visited shopping centres for National Senior Citizens Day.
Rustie Lee joined The Bullring Shopping Centre for a one-off promotional event celebrating National Senior Citizens Day. Acting as the centre’s “#InstaGran”, Rustie became a companion for shoppers, offering honest opinions and insightful advice on everything from their latest outfit to their love life. Rustie’s antics were caught on camera and used to promote Bullring’s fantastic shopping centre through their active social media channels, creating a totally unique and buzz-worthy campaign that not only took advantage of the national holiday, but stood out from the crowd with it’s originality and humour, turning the heads of both brands and consumers across social media.
This promo event was a tight turnaround, but everything ran smoothly and the results were fantastic. Rustie was the perfect fit for this brief and the client was thrilled with the outcome.MN2S Talent Agent Flora McCluskey