Chef, actress, singer and television personality Rustie Lee became an #InstaGran at one of the UK’s most-visited shopping centres for National Senior Citizens Day.

Rustie Lee joined The Bullring Shopping Centre for a one-off promotional event celebrating National Senior Citizens Day. Acting as the centre’s “#InstaGran”, Rustie became a companion for shoppers, offering honest opinions and insightful advice on everything from their latest outfit to their love life. Rustie’s antics were caught on camera and used to promote Bullring’s fantastic shopping centre through their active social media channels, creating a totally unique and buzz-worthy campaign that not only took advantage of the national holiday, but stood out from the crowd with it’s originality and humour, turning the heads of both brands and consumers across social media.

CHECK OUT THE VIDEO FROM THE PROMOTIONAL EVENT HERE.

This promo event was a tight turnaround, but everything ran smoothly and the results were fantastic. Rustie was the perfect fit for this brief and the client was thrilled with the outcome.

MN2S Talent Agent Flora McCluskey
MN2S represents Rustie Lee and 4824 other Talent. View artist bio

Be the first to know

Sign up to get exclusive information about our new signings, tours, rosters and labels. We only send you information that you tell us is relevant, and won’t share your email with anyone else.
Sign up here
* Please fill out this field
* Please fill out this field
* Please fill out this field
* Please fill out this field