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Gerardo Torrado Partners with Amazon and General Mills for World Cup “Lineup of Legends” Campaign

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23 June 2026

Gerardo Torrado Partners with Amazon and General Mills for World Cup “Lineup of Legends” Campaign

Mexican football icon Gerardo Torrado joins USMNT legend Taylor Twellman in a shoppable Amazon campaign that turns General Mills snacks into World Cup matchday staples. This summer’s FIFA World Cup...

Nikki Howard Partners with Synthesia to Play Every Office’s Most Productive Overachiever

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22 June 2026

Nikki Howard Partners with Synthesia to Play Every Office’s Most Productive Overachiever

Comedy creator Nikki Howard channels the workplace overachiever everyone recognises, turning Synthesia's translation, training video, and survey tools into the engine of one very relatable joke. Every office has one....

Eilidh Doyle Brings Olympic Resilience to Citywire’s Scotland Retreat at Gleneagles

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22 June 2026

Eilidh Doyle Brings Olympic Resilience to Citywire’s Scotland Retreat at Gleneagles

Scotland's most decorated track and field athlete swapped the relay baton for the keynote stage, delivering a session on resilience and high performance to senior wealth management professionals at Citywire's...

Celebrity as Creative Co-Owner: Why the Brand Partnership Brief Has Changed Forever

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19 June 2026

Celebrity as Creative Co-Owner: Why the Brand Partnership Brief Has Changed Forever

The Endorsement Deal Is Dead. Long Live the Co-Owner. Something fundamental has changed in how the most commercially sophisticated celebrities work with brands. And most marketing briefs have not caught...

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

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19 June 2026

Cannes Just Declared War on AI Creative. Here’s What Smart Brands Do Next.

The industry's biggest stage just picked a side This month, the ad industry's most-watched festival opened on the French Riviera, and the real headline isn't a new ad format or...

Ben Youngs Partners with YourParkingSpace to Tackle Matchday Parking Stress

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19 June 2026

Ben Youngs Partners with YourParkingSpace to Tackle Matchday Parking Stress

England's most-capped player joins forces with YourParkingSpace, turning his rugby credibility and For The Love Of Rugby podcast into a relatable, BENY10-driven matchday parking campaign for fans. Every rugby fan...

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