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The industry's biggest stage just picked a side This month, the ad industry's most-watched festival opened on the French Riviera, and the real headline isn't a new ad format or...

England's most-capped player joins forces with YourParkingSpace, turning his rugby credibility and For The Love Of Rugby podcast into a relatable, BENY10-driven matchday parking campaign for fans. Every rugby fan...

From Hollywood action stars commanding virtual tanks to TV actors endorsing mobile puzzle games, celebrity partnerships have become one of the most commercially potent strategies in gaming marketing, and the...

Global beauty icon Nikkie de Jager teams up with K-beauty brand MISSHA for a TikTok campaign that builds on the viral momentum started when Cardi B made the M Perfect...

Healthcare AI company AKASA tapped three-time World Figure Skating Champion Ilia Malinin for a private executive reception at HFMA AC26, demonstrating how elite athlete partnerships can drive meaningful B2B engagement...

Ballon d'Or winner Michael Owen headlines an intimate Q&A dinner at Soho House Berlin, as Evercore entertains senior clients on the sidelines of one of private equity's most important annual...