Cream Tours Biography

When it comes to electronic music, Cream is undoubtedly one of the most renowned and successful event promoters anywhere in the world. From humble beginnings in Liverpool to becoming part of the global Live Nation Entertainment, the brand is synonymous with putting on large scale, top quality events and is much loved amongst the youth market. Having started in 1992 in a cosy 400 capacity club located in an un-trendy part of Merseyside, the company has continued to grow and evolve, to dictate trends and help dance music become the global behemoth that it is. It has won many awards over the years and is always at the sharp end of the scene.

With a deserved reputation as one of the best in the business, Cream not only host live and club events all over the world, but also has a firm foot hold in one of the most important places in dance music, Ibiza. Of course, one of its most famous projects is Creamfields, the massive dance festival that takes place over multiple days, features only the biggest DJs, producers and live stars from the dance sphere and plays out all over the world, from Malta to South America. Working with established stars and helping them become even more influential, Cream takes artists on tour around the world, putting on sell out events with one of a kind attention to detail and production. Alway responsible for recruiting and nurturing the next generation of dance music fanatic, Cream is a rightfully trusted and vital brand within the ever expanding electronic music market.