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ASAP Ferg, a prominent rapper and member of the A$AP Mob, has established a significant presence in music and fashion, working with major brands and achieving notable chart success.
Multinational cosmetics company Revlon partnered with rapper A$AP Ferg for its 'Step Out of Line' campaign.
Snapple announced a multi-faceted collaboration with A$AP Ferg, including a merch collection and efforts to give back to NYC corner stores, documented through a mini-documentary and capsule clothing collection.
A collaboration between Adidas and American hip-hop artist ASAP FERG, which marked their second partnership. Ferg also narrated the Adidas World Cup advert 'Creativity is the Answer' in 2018.
A$AP Ferg visited Hennessy's historic seat in Cognac, drawing inspiration from family values and the Maison's legacy.
A$AP Ferg celebrated his partnership with the jeweler Tiffany's, appearing in a video ad with Elle Fanning remixing "Moon River."
A partnership between A$AP Ferg’s clothing brand Traplord and the socially conscious streetwear company Uniform, discussed in a documentary.
Darold Durard Brown Ferguson Jr., known professionally as Ferg (formerly A$AP Ferg), was born on October 20, 1988, in Harlem, New York City. Raised in Hamilton Heights by Trinidadian parents, Ferg’s early life was influenced by his father, who owned a Harlem boutique and created logos for famous record labels like Bad Boy Records and Uptown Records. This early exposure to the creative industry, coupled with his father’s passing from kidney failure, inspired Ferg to pursue his own ventures in fashion and design. He launched “Devoni Clothing” in 2005, a high-end belt line worn by celebrities such as Chris Brown and Swizz Beatz, while also attending art school, demonstrating an early aptitude for creative entrepreneurship.
By 2009, Ferg transitioned his creative focus towards music, developing an aggressive, trap-influenced hip-hop style. His exceptional drive and “impeccable hustle game” were recognized by high school friend A$AP Rocky, who encouraged his rapping career. This collaboration led to Ferg joining the hip-hop collective A$AP Mob, adopting his moniker, and co-creating various tracks. In 2013, he signed a record deal with RCA Records and Polo Grounds, following the footsteps of A$AP Rocky. His debut single “Work” (2012) and its remix (2013) featuring A$AP Rocky, Schoolboy Q, French Montana, and Trinidad James, propelled him into mainstream recognition, marking his first entry on the Billboard Hot 100 and achieving triple platinum certification.
The release of “Trap Lord” in 2013, his debut studio album, was met with positive critical reception and peaked within the top ten of the Billboard 200. This success was followed by his second album, “Always Strive and Prosper” (2016), which also charted well. His 2017 single, “Plain Jane,” became his first top 40 entry on the Billboard Hot 100, and “Move Ya Hips” (2020) featuring Nicki Minaj and MadeinTYO, reached number 19, becoming his highest-charting single. Beyond music, Ferg founded the street fashion brand Traplord in 2012, named after his debut album, further solidifying his presence in both cultural and commercial spheres. In 2013, he was named “Rookie of the Year” at the BET Hip Hop Awards, acknowledging his rapid ascent and influence.
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