United States 
The Story Behind: Life On Planets ‘Curious Palace’ and ‘Denali’
11 years ago
Backstreet Boys established a new era of pop music, becoming the best-selling boy band of all time with over 130 million records sold worldwide.
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AJ McLean of the Backstreet Boys teamed up with Joey Fatone of NSYNC under the moniker 'Iced Boys' to release new products.
AJ McLean partnered with the Canadian ready-to-drink mocktail brand for an exciting summer promotion.
Sponsored the second leg of the 'Into the Millennium Tour' with a marketing campaign that included a 30-second advertisement featuring the group and a sweepstakes to win a shopping spree.
Signed a deal for an exclusive compilation set available only at their restaurants, including three CDs, a new song, live tracks, backstage footage, and TV commercials with Backstreet Boys, alongside a 'Backstreet Project Cyber Crusader' toy promotion.
Starred in a commercial that aired in September 2012, highlighting their return to the music scene. The group also performed at an Old Navy event in Bryant Park, New York.
Filmed a series of commercials for the Swedish warehouse company in 2014, for which they recorded a remake of 'Larger Than Life' titled 'Lager Than Life'.
Participated in a commercial collaboration with Chance the Rapper for Super Bowl LIII in 2019.
Began appearing in commercials for Downy Rinse and Refresh Detergent in 2022.
Teamed up with the American luxury carmaker in 2022 to hold a virtual concert for WeChat (Weixin) users, mainly in China, which was broadcast by Tencent.
Received sponsorship for their 2nd Las Vegas residency and collaborated with Legacy Motor Club.
Performed at the Stagecoach Festival in April 2025, which was livestreamed across these platforms.
The Backstreet Boys, an American vocal group, formed in 1993 in Orlando, Florida. The group consists of Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson. Their initial success began with their international debut album “Backstreet Boys” in 1996, which achieved significant popularity across Europe and Asia. In the following year, their self-titled U.S. album, also released as “Backstreet’s Back” internationally, continued their global rise, selling over 28 million copies worldwide.
The group reached superstardom with their third studio album, “Millennium” (1999), featuring the hit “I Want It That Way.” This album sold over 1.1 million copies in its first week and became the best-selling album of 1999 in the U.S., eventually selling over 12 million copies and being certified 13 times platinum. “Black & Blue” (2000) followed, recording over 5 million international sales in its first week. Following a hiatus and Richardson’s temporary departure, the group continued to release new music, including “Never Gone” (2005) and “This Is Us” (2009).
Richardson rejoined permanently in 2012, and the band released their first independent album, “In a World Like This,” in 2013, coinciding with their 20th anniversary and receiving a star on the Hollywood Walk of Fame. Their 2019 album “DNA” debuted at number one, making them the first boy band to top the U.S. album charts in three decades. In 2022, they released their first Christmas album, “A Very Backstreet Christmas,” and in 2025, they launched their second Las Vegas residency, “Into the Millennium,” at the Sphere, further cementing their enduring career.
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