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Black Eyed Peas return with ‘Yesterday’
11 years ago
Black Eyed Peas transitioned from an alternative hip-hop trio to a globally recognized pop-rap sensation, achieving significant commercial success and setting numerous music industry records.
Bacardi served as the Official Spirits Sponsor for the Black Eyed Peas, engaging in a collaboration that intertwined music, culture, and spirits. This partnership included Bacardi's sponsorship of the Black Eyed Peas' tour, featuring performance-packed after-parties.
Barefoot partnered with the Black Eyed Peas for the 'Band Together' program, which launched an augmented reality music experience with a charitable component. The collaboration brought music, wine, and technology to fans.
sureWin partnered with Daesung and the Black Eyed Peas, marking a significant moment for Asian music collaborations, with sureWin indicating this was an initial step in broader future endeavors.
The Black Eyed Peas have partnered with various corporate backers throughout their career, including Coors.
The Black Eyed Peas have partnered with various corporate backers throughout their career, including Levi's.
The Black Eyed Peas have partnered with various corporate backers throughout their career, including Honda. They headlined the 6th Annual Honda Civic Tour in 2006.
The Black Eyed Peas have partnered with various corporate backers throughout their career, including Apple. Their song 'Hey Mama' was featured in the first 'silhouette' television commercial for the iPod in 2003. Apple also promoted their charitable song #WHERESTHELOVE.
The Black Eyed Peas have partnered with various corporate backers throughout their career, including Verizon.
The Black Eyed Peas have partnered with various corporate backers throughout their career, including Pepsi. Their 2007 Black Blue & You World Tour was presented by Pepsi, in conjunction with the new 'Pepsi More' advertising campaign, for which they recorded the song 'More'.
Members Fergie, Taboo, and apl.de.ap collaborated with Philips to develop unique dynamic-light costumes incorporating Philips' latest LED technology for a show.
Apl.De.Ap, a member of the Black Eyed Peas, collaborated with VIRPP, a music platform, creating a buzz in the music industry.
The Black Eyed Peas starred in a series of web shorts for Snickers, called 'Instant Def', portraying themselves as a group of hip-hop superheroes.
Ubisoft announced they were developing 'The Black Eyed Peas Experience', a dance video game for Kinect and Wii, which was released internationally in association with Ubisoft in November 2011.
Much of the pre-production writing for their album 'Monkey Business' was performed on the John Lennon Educational Tour Bus. They also brought the bus on tour to craft new songs for Fergie's solo debut album. Their cover of 'Power to the People' was mostly recorded on this bus.
After a lengthy hiatus, the three original Black Eyed Peas teamed up with Marvel Comics to release the graphic novel 'Masters of the Sun: The Zombie Chronicles' (2017).
The Black Eyed Peas formed in Los Angeles in 1995. The group was founded by William James Adams Jr. (will.i.am), Allan Pineda Lindo (apl.de.ap), and Jaime Gomez (Taboo). They initially signed with Interscope Records and released two albums, “Behind the Front” (1998) and “Bridging the Gap” (2000), notable for their conscious lyrical content and live band performances. In 2002, Stacy Ferguson (Fergie) joined the group, marking a significant shift in their musical direction towards a more mainstream pop sound. Their third album, “Elephunk” (2003), brought them widespread international recognition with hit singles like “Where Is the Love?”. This song topped charts in 13 countries including the UK, where it became the biggest-selling single of 2003. They continued their rise with “Monkey Business” (2005), which achieved triple platinum certification by the RIAA and peaked at number two on the Billboard 200.
The group reached its peak commercial success with “The E.N.D.” (2009), selling 304,000 copies in its first week and debuting at number one on the Billboard 200. This album produced three Billboard Hot 100 number-one singles: “Imma Be,” “Boom Boom Pow,” and “I Gotta Feeling.” For an unprecedented 26 consecutive weeks, Black Eyed Peas held the top two spots on the Billboard Hot 100, a record at the time. “I Gotta Feeling” also became the first single to sell over one million downloads in the United Kingdom. In 2010, they won three Grammy Awards, including Best Pop Vocal Album for “The E.N.D.”. The following year, they headlined the Super Bowl XLV halftime show.
After a hiatus announced in 2011 and a brief reunion in 2015, Fergie officially departed the group in 2018. Jessica Reynoso (J. Rey Soul) joined as a touring member and featured artist on subsequent albums, including “Masters of the Sun Vol. 1” (2018), “Translation” (2020), and “Elevation” (2022). These later works incorporated reggaeton and Latin influences. Throughout their career, Black Eyed Peas have sold an estimated 80 million records worldwide, establishing themselves as one of the best-selling musical acts globally.
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