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Carrie Underwood has transitioned from reality television winner to multi-platinum country music superstar, launching fashion lines and authoring best-selling books. She returns as a judge on American Idol in 2025.
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Request A ShowCarrie Underwood and Allegiant have a shared story and values that are rooted in small towns and the impact that affordable, accessible air travel can have in connecting communities. Loeb & Loeb represented Carrie Underwood in her collaboration with commercial airline Allegiant Travel Company to promote their Allways Rewards Visa card and loyalty program.
BODYARMOR LYTE Sports Drink announced a new equity partnership with Carrie Underwood, known for her relationships with top athletes. She became an equity partner with the company.
Carrie Underwood signed a worldwide deal with Universal Music Group's Capitol Records Nashville, making Capitol Records Nashville her label home. This move followed her nearly twelve years with Arista Nashville.
Carrie Underwood was announced as Almay's global brand ambassador in January 2014. She appeared in TV and print advertisements for the cosmetics brand.
In 2005, Carrie Underwood appeared in a Skechers global advertising campaign for the shoe brand.
In 2007, Carrie Underwood appeared in Target advertisements promoting her album 'Carnival Ride'. A limited edition of the album, which included a behind-the-scenes DVD, was exclusively sold at Target.
In 2008, Carrie Underwood worked with Nintendo for the launch of their Nintendo DS, appearing in various television commercials.
In 2008, Carrie Underwood became the spokesperson for Vitamin Water, starring in television and magazine advertisements. She also hosted a guide to a healthy lifestyle on Vitamin Water's website.
In 2010, Carrie Underwood became the spokesperson for the Pedigree adoption drive. She partnered with Pedigree to donate $10,000 to a New York City Animal Shelter.
In 2011, Carrie Underwood became the first celebrity brand ambassador for Olay skin care, appearing in the global advertising campaign for their facial wash.
In January 2014, Carrie Underwood signed a deal with Nicole by OPI to launch 14 new nail lacquers.
Carrie Underwood was born on March 10, 1983, in Muskogee, Oklahoma, and raised on her family’s farm in Checotah. She began singing at a young age, performing in church and school events. In 2002, she enrolled at Northeastern State University to study broadcast journalism. In 2004, she auditioned for the fourth season of “American Idol,” eventually winning the competition in 2005. Her debut single, “Inside Your Heaven” (2005), made history as the first country artist’s single to debut atop the US Billboard Hot 100.
Following her “American Idol” victory, Underwood released her debut album, “Some Hearts” (2005), which became the best-selling debut album by a solo female country artist. This album earned her three Grammy Awards, including Best New Artist. She continued her success with albums like “Carnival Ride” (2007) and “Play On” (2009), consistently achieving number-one singles on country radio. Her career milestones include becoming the first woman in history to have eleven consecutive top-two singles and being inducted into the Grand Ole Opry in 2008.
Underwood expanded her career beyond music with her fitness clothing line, CALIA by Carrie Underwood, launched in 2015, and her New York Times best-selling lifestyle book, “Find Your Path,” released in 2020. She released her first Christmas album, “My Gift” (2020), and her gospel album, “My Savior” (2021), which earned her a Grammy Award for Best Roots Gospel Album. In 2021, she began her Las Vegas residency, “Reflection,” and in 2025, she returned to “American Idol” as a judge.
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