Conan Gray is a singer, songwriter, and former YouTuber whose authentic approach to pop music has resonated with a global audience, making him a compelling collaborator for brands seeking genuine connection. After self-releasing his debut single ‘Idle Town’ in March 2017, which amassed over 14 million streams on Spotify and 12 million views on YouTube, Conan Gray quickly garnered industry attention. Gray initially built a significant following by creating a YouTube channel in 2013, where he shared vlogs, covers, and original songs, accumulating over 25 million views for his content. This independent success led to a record deal with Republic Records in 2018.

The album featured commercially successful songs like ‘Maniac,’ which achieved platinum certification in Australia and Canada, and gold in the US. The track ‘Heather’ later gained widespread popularity on TikTok, leading to Gray’s first entry on the Billboard Hot 100 that same year. Gray continued his successful trajectory with his second studio album, Superache, released in 2022, which consistently charted in the top 10 in the U.S., UK, Australia, Ireland, and the Netherlands. In 2024, he released his third album, Found Heaven, and received the Tribeca Festival Award for Best Music Video for his single ‘Never Ending Song.’ Looking ahead, 2025 will see the release of Kid Krow, Decomposed, a 5-Year Anniversary edition of his debut, followed by his fourth studio album, Wishbone, which is projected to become his first project to enter the top three of the Billboard 200 chart.