D12, also known as The Dirty Dozen, is a multi-platinum hip-hop collective known for its bold sound and significant impact on the underground and mainstream rap scenes.
Interested in booking D12?
Request A ShowAfter Eminem's substantial success, Interscope Records offered him his own label. He then co-founded Shady Records in late 1999 and signed D12.
Dr. Dre took a significant risk in his career when he decided to sign Eminem to his label, Aftermath Entertainment, in the late 1990s.
Interscope Records offered Eminem his own record label, leading to the co-founding of Shady Records, which then signed D12.
Formed in Detroit in 1996 by Proof, D12 initially brought together local rappers such as Bizarre, Kon Artis (Mr. Porter), Kuniva, Bugz, Swifty McVay, and Eminem. The group’s name, an initialism for “the Dirty Dozen,” reflected the concept that each of the six members adopted an alter ego, creating a collective of twelve distinct personalities. The early years saw members establishing their individual reputations in the Detroit rap scene, with Bizarre earning “Flava of the Week” recognition from Inner City Entertainment and Proof winning a freestyling competition hosted by The Source magazine. Eminem, already an honorary member of the Outsidaz, also contributed to the group’s foundational sound.
A pivotal moment arrived in 1999 with the tragic murder of Bugz, a charismatic member who had recruited Swifty McVay. In response, Eminem, who had previously focused on solo work after an early stint with the group, officially rejoined D12, committing to carry forward Bugz’s spirit and vision. This dedication was in line with an earlier pact among the members that whoever achieved mainstream success first would return to support the rest of the group. Under Eminem’s renewed involvement and the backing of his newly established Shady Records, D12 released their debut album, “Devil’s Night,” in 2001. The album achieved immediate success, topping charts in the U.S. and U.K., and selling four million copies worldwide. This was followed by “D12 World” in 2004, which also debuted at number one in several countries, further solidifying their global presence with hit singles like “My Band.”
The unexpected death of Proof in 2006 marked a significant turning point for D12. Eminem’s active involvement in the group decreased, though D12 continued to release mixtapes such as “Return of the Dozen Vol. 1” (2008) and “Return of the Dozen Vol. 2” (2011). Despite some members departing and rejoining over the years, D12 maintained their presence through touring and recording, honoring Proof’s legacy. In 2018, Eminem publicly stated “D12 is over” on his album “Kamikaze,” signaling his formal retirement from the group. However, founding members Bizarre, Kuniva, and Swifty McVay have continued to tour and record as D12, celebrating their catalog and performing for their dedicated fanbase, the “Derty Headz.” The group’s enduring impact includes multiple awards, including the MTV Europe Music Award for Best Hip-Hop Act in 2004.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.