Duke Deuce

Patavious Lashun Isom, known professionally as Duke Deuce, was born on May 1, 1992, in Memphis, Tennessee. His formative years were influenced by his father, Duke Nitty, an independent rapper and producer, fostering an early connection to music. From a young age, Isom would spend time in his father’s studio, absorbing the sounds and dynamics of the local music scene. He also participated in his school’s marching band, playing the upright tenor drum, which contributed to his rhythmic development. Additionally, Isom was a member of the Blackhaven Gangsta Walkers (BHG), a dance crew that regularly competed in gangsta-walking competitions, showcasing a blend of movement and performance.

Isom’s music career officially began in 2016 with the release of his mixtape, “Deuce Live Music.” His breakthrough occurred in 2017 when his single “Whole Lotta” gained attention, leading to a signing with Quality Control Music, after Migos member Offset was introduced to his work. Under Quality Control, he released “Memphis Massacre” in 2018 and “Memphis Massacre 2” in 2020. The latter included the track “Crunk Ain’t Dead,” which became a significant success and was later remixed with contributions from Lil Jon, Juicy J, and Project Pat. This period marked a turning point, solidifying his position as a prominent figure in the contemporary crunk music scene.

In 2021, Duke Deuce released his debut studio album, “Duke Nukem,” which reached number three on the Billboard Heatseekers Albums chart. He continued to release projects, including “Crunkstar” in 2022 and “Memphis Massacre III” in the same year. Beyond music, Isom has engaged in entrepreneurial ventures, establishing Duke Deuce Enterprises LLC and collaborating with “Freeway” Rick Ross to develop his own cannabis strain, “Duke Skywalker.” In September 2023, he announced his departure from Quality Control.