Itzy is a prominent K-pop girl group recognized for its ‘teen crush’ concept and for promoting messages of independence and self-love, making them influential artists for diverse brand collaborations. After debuting with the single album ‘It’z Different’ in February 2019, K-pop girl group Itzy immediately set a new record for most views in 24 hours for a K-pop debut music video with their hit ‘Dalla Dalla,’ which also peaked at number two on South Korea’s Circle Digital Chart. Within eight days of their debut, Itzy secured their first music-show win on M Countdown, becoming the fastest girl group to achieve this milestone. The five-member group, consisting of Yeji, Lia, Ryujin, Chaeryeong, and Yuna, further solidified their groundbreaking year by achieving a ‘Rookie Grand Slam’ in 2019, winning all five major Rookie of the Year awards from prestigious ceremonies including the Golden Disc Awards, Gaon Chart Music Awards, Melon Music Awards, Mnet Asian Music Awards, and Seoul Music Awards.
Later that year, Itzy released their ninth EP, ‘Gold,’ marking their seventh appearance on the Billboard 200. Solidifying their long-term commitment and market position, all members renewed their contracts with JYP Entertainment, followed by the release of their second Japanese studio album, ‘Collector,’ in 2025, further establishing their dominance in both the Korean and Japanese music markets.