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Korea Itzy is a prominent K-pop girl group recognized for its 'teen crush' concept and for promoting messages of independence and self-love, making them influential artists for diverse brand collaborations.
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Request A ShowFeatured 'Soul Booster' cars in the music video for their debut single 'Dalla Dalla', followed by a choreography video promoting the collaboration.
Endorsed MAC Cosmetics, with a beauty film behind-the-scenes cut featuring Itzy's charm.
Partnered with Vogue Korea.
Endorsed Andar Korea, launching a new 'Andar It Street' collection with early bird specials and free shipping.
Partnered with Louis Vuitton.
Endorsed Lotte Duty Free, promoting Korean tourism at the 2019 Taipei International Travel Exhibition.
Partnered with Shopee Thailand.
Partnered with Shopee Philippines.
Discussed their second capsule collection with Charles & Keith, along with touring and dream holiday destinations.
Yeji of Itzy was named the Korea brand ambassador for the French luxury brand Roger Vivier, partnering for upcoming projects and exclusive collaborations with creative director Gherardo Felloni.
Spotify united Itzy and FC Barcelona in Korea for a groundbreaking campaign blending K-pop and football, celebrating music, sport, and global fans.
K-pop group Itzy partnered with Coca-Cola to delve deeper into the K-pop and global youth audiences, enhancing the brand's presence in South Korean music fandom.
Collaborated with Line Friends to create 'WDZY', a series of character dolls representing each member of the group.
Casio announced Itzy as the brand ambassador for G-SHOCK, presenting a new partnership with the five-member South Korean girl group.
CU launched collaboration products 'Twinzikarong' and 'Twinzikeli' in line with Itzy's comeback schedule.
Endorsed Dongseo Food's Oreo, contributing to the brand's diverse new products and market leadership in sandwich biscuits.
Promoted CJ CheilJedang, which released limited edition 'Gourmet Chicken ITZY Edition' products through a themed music video.
Named global spokesmodels for Maybelline New York, becoming the first Korean artists to hold this position.
Endorsed the South Korean contact lens brand Claren, featuring in their 'Claren O2O2 Color M' advertisement videos.
Participated in a collaboration for 'Pokémon Legends: Arceus' and the 'Pokémon Card Game', followed by 'Pokémon Unite', including a promotional video.
Participated in the Adidas Members Week at the Adidas Hongdae Center, expressing their unique style.
Modeled for H&M's Spring/Summer campaign, featuring their unique fashion and style.
Named brand ambassadors for Bench, a Filipino clothing brand.
Endorsers for the mobile game 'Mobile Legends: Bang Bang', appealing to gaming audiences.
Appeared in a television commercial for Mega MGC Coffee.
Itzy, a South Korean girl group, was formed by JYP Entertainment and debuted on February 12, 2019, with the single album “It’z Different.” The group consists of five members: Yeji, Lia, Ryujin, Chaeryeong, and Yuna. Their debut single “Dalla Dalla” achieved significant commercial success, peaking at number two on South Korea’s Circle Digital Chart and setting a new record for most views in 24 hours for a K-pop debut music video. Within eight days of their debut, Itzy secured their first music-show win on M Countdown, marking the fastest girl group to achieve this milestone. The group quickly established themselves by winning all five major Rookie of the Year awards in 2019, a feat known as a “Rookie Grand Slam,” from prestigious ceremonies including the Golden Disc Awards, Gaon Chart Music Awards, Melon Music Awards, Mnet Asian Music Awards, and Seoul Music Awards.
Between 2019 and 2021, Itzy released four extended plays (EPs): “It’z Icy,” “It’z Me,” “Not Shy,” and “Guess Who,” all of which produced top-ten singles in South Korea. Their debut studio album, “Crazy in Love” (2021), reached number 11 on the US Billboard 200. In 2022, their fifth EP, “Checkmate,” became their first million-selling album and entered the Billboard 200 top ten at number eight. This success led to their first world tour, the Checkmate World Tour, which included stops in Asia, North America, and Europe. The group continued their international expansion with a Japanese debut album, “Ringo” (2023).
In 2024, Itzy released their eighth EP, “Born to Be,” featuring individual solo tracks for each member, and commenced their second world tour, the Born to Be World Tour. Later that year, Lia rejoined the group after a temporary hiatus due to anxiety, and Itzy released their ninth EP, “Gold,” marking their seventh appearance on the Billboard 200. The group also renewed their contracts with JYP Entertainment and released their second Japanese studio album, “Collector,” in 2025, further solidifying their position in both the Korean and Japanese music markets.
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