Korea 
Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala
4 days ago
Jennie Kim has transitioned from a prominent K-pop artist to an influential figure in music, fashion, and philanthropy.
Global brand ambassador, has participated in campaigns and fashion shows, her style is often nicknamed 'Human Chanel'. Made her Met Gala debut in a vintage Chanel gown.
Collaborated on "Jentle Home" eyewear collection inspired by her childhood memories, and a second collaboration for the 'Jentle Garden' collection and mobile game.
Global brand ambassador since 2021, and released a limited-edition capsule collection in 2023. Also featured in the Heron Preston for Calvin Klein campaign.
Partnership with Adidas Originals, featured in the Edison Chen CLOT Gazelle campaign in 2024 and the 'Superstar: The Original' campaign in 2025.
Face of South Korean luxury beauty brand Hera since 2019. Represented their brand due to her "elegant and luxurious" image, launching products like the Red Vibe lip series.
Endorsement model alongside Soojoo for the Samsung Galaxy S20 Aura Red and Blue in February 2020. The product, named 'Jennie Red,' was launched exclusively for KT customers residing in South Korea.
Brand endorser for their snack product, Air Baked. Chosen due to her trendy image within their target demographic (women in their 20s and 30s).
Face of the soju brand under Lotte Corporation since February 2021. Sales reportedly recovered by 14-15% after securing her as a promoter.
Advertisement model for the vitamin drink brand since March 2021.
New brand model for the global nail brand since April 2021.
Model for the South Korean bed and mattress brand since August 2021, with stock prices reportedly soaring after her announcement.
Model for the South Korean perfume brand since September 2022.
Partnership with the German auto company in October 2022, helping to design a custom Taycan 4S Cross Turismo named 'Jennie Ruby Jane'.
Starred in 'Guirlande' holiday campaign in December 2023 and made her runway debut closing their 15th-anniversary show in June 2024.
Fronted the Spring 2024 'Baby Fox' campaign in March 2024.
Global brand ambassador for the Italian luxury sunglasses brand since April 2026.
Collaborated with the American beachwear brand to launch a collection including swimwear and everyday clothing in April 2026.
Collaborated with the brand to release a special edition Jennie Ruby Red Beats Solo 4 wireless headphones in September 2025.
Collaborated on a limited edition 'Stanley 1913 x JENNIE' collection in Midnight Ruby in September 2025.
Partnered with the German confectionery brand to release limited edition Ruby Hearts gummies in November 2025, inspired by her debut album 'Ruby'.
Jennie Kim, born on January 16, 1996, in Seongnam, Gyeonggi, South Korea, embarked on her journey in the entertainment industry at an early age. She moved to New Zealand in 2004, where she developed an interest in K-pop. Returning to South Korea in 2010, she successfully auditioned for YG Entertainment, commencing her training as a performer. Over six years, she honed her skills in singing, rapping, and songwriting. In 2016, she debuted as a member of Blackpink, one of the best-selling girl groups globally. Her initial solo endeavors included features on tracks by G-Dragon, Lee Hi, and Seungri in 2013, prior to her formal solo debut. These early collaborations provided foundational experience in the music production landscape.
Her solo career achieved significant milestones with the release of “Solo” in November 2018, which reached number one on South Korea’s Circle Digital Chart and the US Billboard World Digital Songs chart. The music video for “Solo” was the first by a Korean female soloist to surpass one billion views on YouTube. In 2023, Jennie made her acting debut under the name Jennie Ruby Jane in the HBO series “The Idol.” That same year, she established her independent record label, Odd Atelier. In 2024, she signed with Columbia Records, a move that preceded the release of her debut studio album, “Ruby,” in 2025. This album sold one million copies worldwide, entered the top three on the UK Albums Chart, and featured Billboard Global 200 top-five hits “Mantra” and “Like Jennie.” Her 2026 collaboration with Tame Impala on the “Dracula” remix achieved a top-five position on the US Billboard Hot 100, marking her first top-ten entry on the chart. Jennie’s career has also seen her recognized with significant accolades, including a Billboard Women in Music Award in 2025 for Global Force, and being named to Time’s 100 most influential people in the world in 2026.
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