Latto, originally known as Miss Mulatto, began her professional journey in the music industry by winning the first season of Jermaine Dupri’s reality show, “The Rap Game,” in 2016. This victory not only showcased her talent but also set the stage for her future success. Rejecting a recording contract with So So Def Recordings, she opted to carve her own path, demonstrating her independence and ambition from the outset.
In 2019, Latto released her breakout single, “Bitch from da Souf,” which achieved double platinum status and marked her entry into the Billboard Hot 100. This pivotal moment led to her signing with RCA Records and the release of her debut album, “Queen of da Souf,” in 2020. The album featured the hit single “Muwop,” featuring Gucci Mane, further solidifying her presence in the hip-hop scene and earning her critical acclaim.
Latto’s career continued to soar with her name change and the release of the chart-topping single “Big Energy” in 2021. The song peaked at number three on the Billboard Hot 100 and received triple platinum certification. It also earned her Grammy nominations, including Best New Artist, showcasing her rapid rise to prominence in the industry.
With multiple accolades, including BET Awards and Billboard Music Awards, Latto has established herself as a formidable force in hip hop. Her recent collaborations and upcoming projects, including her third studio album “Sugar Honey Iced Tea,” promise to keep her at the forefront of the music scene, making her an artist to watch in the coming years.