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Latto is an award-winning rapper and singer known for her Chart-topping hits and impactful presence in the music industry.
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Request A ShowLatto partnered with D'USSÉ to highlight that success involves both hard work and celebration, celebrating their collaboration at a luxe Atlanta event.
Latto teamed up with Halls for a collaboration, launching limited-edition cough drop wrappers featuring motivational 'pep talks' as part of the 'Rapper Wrote This Wrapper' campaign.
To celebrate the one-year anniversary of her album 'Sugar Honey Iced Tea,' Latto unveiled an exclusive collaboration line with Apple Bottoms.
Latto collaborated with Drake's Nike-backed brand, NOCTA, in a campaign for their latest Air Force One sneaker collection.
Wingstop collaborated with Latto to launch 'The Latto Meal' and a new 'Lemon Herb Remix' dry rub, available for a limited time.
Alyssa Michelle Stephens, known professionally as Latto, was born on December 22, 1998, in Columbus, Ohio. She later moved to Atlanta, Georgia, and began her rap career at a young age, writing her own songs by the age of ten. In 2016, she gained initial recognition as Miss Mulatto on Jermaine Dupri’s reality television series, “The Rap Game,” where she emerged as the winner of the first season. Despite being offered a recording contract with So So Def Recordings, she opted to pursue an independent career path, believing the offer was insufficient. Her early experiences included participating in drag racing before focusing on music.
Latto’s career gained significant momentum in 2019 with the release of her single “Bitch from da Souf,” which achieved double platinum certification from the RIAA and marked her debut on the Billboard Hot 100 chart. Following this success, she signed with RCA Records and released her debut studio album, “Queen of da Souf,” in 2020. The album featured the platinum-certified single “Muwop” (featuring Gucci Mane) and reached number 44 on the Billboard 200. In 2020, she was also recognized as part of XXL’s Freshman Class. This period saw her collaborate with notable artists and make appearances in high-profile music videos, including Cardi B’s “WAP.”
In 2021, she officially changed her stage name to Latto due to controversy surrounding the original name. This transformation ushered in a new phase of her career, highlighted by the release of her 2021 single, “Big Energy.” The song became a massive hit, peaking at number three on the Billboard Hot 100, achieving triple platinum status, and earning her Grammy nominations for Best Melodic Rap Performance and Best New Artist at the 65th Annual Grammy Awards. Her second studio album, “777” (2022), reached number 15 on the Billboard 200. Latto continued to achieve commercial success, with her guest appearance on Jung Kook’s 2023 single “Seven” topping both the Billboard Hot 100 and Billboard Global 200. She has received numerous accolades, including multiple BET Awards, a Billboard Music Award, and an MTV Video Music Award, solidifying her status as a prominent figure in hip-hop.
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