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Lizzo, a four-time Grammy Award winner, has established herself as a prominent singer, rapper, songwriter, and actress, leveraging her platform to advocate for body positivity and self-love. She integrates her musical talent in pop, R&B, and hip-hop with strong messages about diversity and self-acceptance, collaborating with major brands to promote these values.
Sunglasses brand Quay announced a new collection with pop songstress Lizzo. As part of the campaign, the brand is donating at least 100 of its products to support social good.
Lizzo launched a shapewear line called Yitty, in partnership with Fabletics. The line includes bodysuits and smoothing garments, reflecting Lizzo's body positivity message.
Lizzo's advocacy for body positivity and self-love, and her focus on diversity in her music, has drawn the support of brands like Marc Jacobs.
Lizzo partnered with tech accessories brand Logitech to release her new single as part of a campaign.
The Dove and Lizzo partnership is centered on encouraging parents to have the “selfie talk,” by talking to their children about using social media in a way that promotes self-esteem.
Instacart launched a new creative platform "The World is Your Cart" featuring Grammy Award-winning singer, rapper, flutist, and entrepreneur Lizzo.
Melissa Viviane Jefferson, known professionally as Lizzo, was born on April 27, 1988, in Detroit, Michigan. At the age of ten, her family moved to Houston, Texas, where she developed an early interest in music, particularly rap and classical flute. Lizzo was classically trained as a flutist for eight years and enrolled at the University of Houston to study classical music, focusing on the flute. During her college years, she began performing and joined musical groups, ultimately leaving university to pursue a career in the music industry. Following her father’s death, she moved to Minneapolis in 2011, living out of her car for a period while working to establish herself in the local hip-hop scene. She performed with groups such as Lizzo & the Larva Ink and The Chalice, releasing her debut hip-hop album, “Lizzobangers,” in 2013.
Lizzo gained broader attention with her 2015 album “Big Grrrl Small World” and subsequently signed with Atlantic Records. Her first major-label EP, “Coconut Oil,” released in 2016, marked a shift towards pop and R&B, incorporating themes of body positivity and self-love that became central to her artistry. She achieved significant mainstream success with her third studio album, “Cuz I Love You” (2019), which peaked at number four on the US Billboard 200. The album featured hit singles like “Juice” and “Tempo.” The 2017 single “Truth Hurts” experienced a viral resurgence, reaching number one on the Billboard Hot 100 and becoming the longest-leading solo song by a female rapper. Her album “Cuz I Love You” earned her three Grammy Awards, including Best Urban Contemporary Album.
Beyond music, Lizzo has ventured into acting, with a voice role in “UglyDolls” (2019) and an appearance in “Hustlers” (2019). She hosted the reality series “Lizzo’s Watch Out for the Big Grrrls” for Amazon Prime Video, winning a Primetime Emmy Award for Outstanding Competition Program. Her fourth studio album, “Special” (2022), produced the single “About Damn Time,” which also topped the Billboard Hot 100, making Lizzo the first Black female singer since Whitney Houston in 1994 to win the Grammy Award for Record of the Year. Her dedication to music, coupled with her advocacy for body inclusivity and self-confidence, has solidified her status as a cultural icon.
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