Los Tigres del Norte have established themselves as a leading musical group, offering authentic narratives and entertainment across generations of Latin audiences.
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Request A ShowA local record company that sponsored Los Tigres del Norte, contributing to their early career development.
Los Tigres del Norte engaged in their first national partnership with a regional Mexican band with Verizon, announced at the Billboard Latin Music Conference.
Los Tigres del Norte participated in an initiative with KHS America (inclusive of brands like Jimenez, Jupiter, and Hercules) focused on the importance of music education, allowing South Texas students to meet the band.
Los Tigres del Norte partnered with Universal Music Latin Entertainment as their record label.
Los Tigres del Norte released their documentary, 'Los Tigres del Norte at Folsom Prison,' on the streaming platform Netflix, which explored Latino incarceration through their music.
The band's documentary 'Los Tigres del Norte: Historias que Contar (Stories to Tell)' was released on Prime Video.
A collaboration titled 'Rage X Los Tigres' involved one of Mexico's most influential Norteño groups, Los Tigres Del Norte, and Mexican-American Zack.
Los Tigres del Norte, originating from Rosa Morada, Sinaloa, Mexico, began their musical journey formed by the teenage Hernández brothers and a cousin. Initially performing at local gatherings, the group relocated to San Jose, California, in 1967 to pursue broader opportunities and support their family. Their early career in California involved playing for local radio events and dances for migrant agricultural workers, which quickly expanded their audience. Their concerts and albums gained increasing demand as the Latin-American immigrant community in the United States grew, solidifying their position as storytellers for this demographic.
The band’s career is marked by significant commercial success and critical acclaim. They have sold over 40 million albums, achieved 24 #1 albums, more than 50 #1 singles, and recorded 66 tracks on Billboard’s Hot Latin Songs chart. Their achievements include multiple Grammy and Latin Grammy awards, the Latin Recording Academy’s Lifetime Achievement Award, and the Hispanic Heritage Legend Award. In 2022, they were inducted into the 15th class of the California Hall of Fame, recognizing their cultural impact. Los Tigres del Norte continue to perform extensively across the U.S. and Latin America, releasing chart-topping music and pioneering new avenues for regional Mexican music.
Beyond their musical accomplishments, Los Tigres del Norte have consistently addressed social issues relevant to their community, such as immigration, racism, and migrant worker rights. They performed at Mexico’s bicentennial celebration for an audience exceeding 200,000, recorded the first MTV Unplugged album in the Regional Mexican genre, and made history with the genre’s first-ever headlining appearances at venues like the Hollywood Bowl and Disney Music. In 2019, they released the “Los Tigres del Norte at Folsom Prison” Netflix documentary and accompanying soundtrack album, which received a Grammy. Their 2021 album, “La Reunión,” featured entirely new studio recordings and included a #1 track on Billboard’s Regional Mexican Airplay chart. The expanded “La Reunión (Deluxe)” earned them their tenth Latin Grammy for Best Norteño Album in 2022. Their continued relevance is highlighted by their “La Reunión Tour” and the Prime Video release of “Los Tigres del Norte: Historias que Contar (Stories to Tell).
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