Ludacris to perform at BFUTR 2023 for Black Professionals in Tech Network
3 years ago
United States Ludacris is a multi-platinum recording artist, actor, and entrepreneur, known for his dynamic performances and business acumen, providing a valuable association for brands seeking to engage diverse audiences.
Interested in booking Ludacris?
Request A ShowLudacris partnered with Movado for the Movado x Ludacris collection, featuring two watches inspired by his music catalog and Atlanta roots. He also became a brand ambassador for Movado, featured in their "When I Move You Move” campaign.
Ludacris has served as a brand partner for Haagen Dazs.
Ludacris has served as a brand partner for Endurance.
Ludacris has served as a brand partner for Mercedes-Benz USA and was featured in a TV Special titled "Mercedes-Benz Say the Word" (2019).
Knorr teamed up with Ludacris for a campaign called 'Fast Food Remix', which put a new spin on fast food recipes.
Ludacris partnered with Kellogg's Rice Krispies Treats to introduce a limited-edition game set called "Treat. Eat. Compete."
Following a controversy initiated by Bill O'Reilly, PepsiCo ultimately donated $3 million to Ludacris's foundation and other inner-city charities, resolving the dispute.
In 2011, Ludacris released his own line of headphones called "Soul By Ludacris" manufactured by Soul Electronics.
In 2006, Ludacris appeared in a television and print advertising campaign for Puma, which released three limited edition models of a "Clyde x Luda" Puma Clyde sneaker, featuring his image and DTP logo.
Christopher Brian Bridges, known professionally as Ludacris, was born on September 11, 1977, in Champaign, Illinois. He began rapping at the age of nine. His family relocated to Atlanta, Georgia, where he attended Banneker High School and later pursued music management at Georgia State University. He started his career as a DJ under the name “Chris Lova Lova” at Atlanta’s Hot 97.5 (now Hot 107.9). In 1999, he independently released his debut album, “Incognegro.” This album’s success led to a major label deal with Def Jam Recordings, which re-released it in 2000 as “Back for the First Time.” The album achieved 3x platinum status and featured hit singles like “What’s Your Fantasy” and “Southern Hospitality,” establishing Ludacris as a prominent voice in Southern hip-hop.
His music career continued to flourish with albums such as “Word of Mouf” (2001), “Chicken-n-Beer” (2003), and “The Red Light District” (2004), all achieving multi-platinum certifications. Ludacris expanded his career into acting, making his film debut in “2 Fast 2 Furious” (2003) as Tej Parker, a role he has reprised in numerous installments of the successful ‘Fast & Furious’ franchise. Other notable film appearances include “Crash” (2004) and “Hustle & Flow” (2005). He has earned three Grammy Awards for his musical contributions and a Screen Actors Guild Award for his acting.
Beyond entertainment, Ludacris has engaged in various business ventures and philanthropic efforts. He founded his own record label, Disturbing tha Peace, and launched his own lines of headphones (“Soul By Ludacris”) and cognac (“Conjure”). In 2016, he opened the “Chicken N Beer” restaurant at Hartsfield–Jackson International Airport in Atlanta. His dedication to community is evident through The Ludacris Foundation, established in 2002, which focuses on youth empowerment through education and healthy lifestyles. In 2021, he created and starred in the animated children’s series “Karma’s World” for Netflix, inspired by his eldest daughter.
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