Cam Wilder and CashNasty Confirmed for NXTStar Showcase 2026
7 months ago
South Africa Nasty C is a critically acclaimed South African rapper who has reshaped his country’s hip-hop landscape through a distinctive artistic approach and significant industry achievements.
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Request A ShowNasty C has been involved with the Red Bull 64 Bars series, which features South African hip-hop artists.
Nasty C has partnered with Converse.
Nasty C formed a partnership with Scotch & Soda in 2022.
South African rap sensation Nasty C was named a brand ambassador for the lifestyle and leisure brand ellesse.
Nasty C participated in Coke Studio, featuring collaborations with artists for the second season.
Nasty C partnered with Activision's Call of Duty as their first African brand ambassador in 2022. Activision also sponsored his Ivyson Army Tour.
Rap superstar Nasty C teamed up with Doritos for an episode of #InTheTruck.
Nsikayesizwe David Junior Ngcobo, known professionally as Nasty C, was born on February 11, 1997, in Diepkloof, Soweto, Johannesburg, South Africa. Raised by his father in Durban after his mother’s passing when he was 11 months old, Nasty C developed an early interest in music, learning basic production from his older brother at the age of nine. His career began in 2012 with his debut mixtape, “One Kid, a Thousand Coffins,” recorded using phone headphones. The release of his 2015 single “Juice Back” significantly boosted his prominence, leading to a remix featuring Davido and Cassper Nyovest. In 2015, he earned the Best Freshman Award at the South African Hip Hop Awards, marking him as the youngest recipient. His debut album, “Bad Hair,” released in 2016 through Mabala Noise Entertainment, quickly topped iTunes charts in South Africa and was accompanied by a 15-minute short film directed by Kyle Lewis, gaining international commercial exposure.
Nasty C’s career continued to ascend with significant partnerships. In 2018, he signed distribution deals with Universal Music Africa and Universal Music Group Nigeria, followed by the release of his acclaimed album “Strings and Bling,” which featured collaborations with artists like A$AP Ferg. That same year, he established his own record label, Tall Racks Records, signing Rowlene as the first artist. He further expanded his reach with brand ambassadorships, including Axe South Africa in 2019. A pivotal moment in his career was signing a joint venture deal with Def Jam Records in March 2020, leading to global recognition with his debut single under the label, “There They Go.” This was followed by the release of his third studio album, “Zulu Man with Some Power,” in August 2020, featuring collaborations with international artists such as T.I., Ari Lennox, Lil Keed, and Lil Gotit. In 2022, he received a role in the Disney+ animated series “Kizazi Moto: Generation Fire” and embarked on the Ivyson Army Tour. His fourth studio album, “I Love It Here,” released in 2023, debuted at number one in South Africa. He also announced a collaborative album, “Thick & Thin,” with Cassper Nyovest, and an “I Love It Here” international tour set for 2024.
Nasty C has received multiple awards and nominations throughout his career, including Metro FM Music Awards for Best New Artist, Best Male Album, and Song of the Year, as well as a BET Award nomination for Best International Act: Africa. He has consistently been ranked on MTV Base: SA’s Hottest MCs list, often securing top positions. Beyond music, Nasty C has ventured into acting, appearing in the Netflix series “Blood & Water.” He maintains a strong connection with his fanbase through initiatives like the Ivyson Army, offering exclusive access and direct interaction. He is also actively involved in gaming and esports, intending to create diverse opportunities for African youth in the industry, and transforming his childhood home into a studio and gaming hub for his community.
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