Nasty C, a prominent South African rapper, songwriter, and record producer, has made significant strides in the music industry since his debut. He first garnered attention with his mixtape “One Kid, a Thousand Coffins” in 2012, showcasing his lyrical prowess and unique style. His breakout single “Juice Back” in 2015 solidified his status, leading to the prestigious Best Freshman Award at the South African Hip Hop Awards, making him the youngest recipient of this honor.
In 2016, Nasty C released his debut album “Bad Hair,” which topped local charts and became the most streamed album in South Africa within 24 hours. The album’s innovative marketing strategy, which involved fan participation in its artwork, demonstrated his creative approach to music promotion. Following this success, he released “Bad Hair Extensions,” featuring collaborations with international artists like French Montana, further expanding his reach.
Nasty C’s career took a global turn in 2020 when he signed a joint venture with Def Jam Records. His single “There They Go” marked his entry into the international music scene, showcasing his versatility and appeal beyond South Africa. His third studio album, “Zulu Man with Some Power,” released in August 2020, received critical acclaim and solidified his position as a leading figure in hip hop.
Continuing to innovate, Nasty C released the mixtape “Ivyson Army” in 2022 and has since dropped multiple singles, including “No More” and “Crazy Crazy” in 2023. His dedication to his craft and ability to connect with audiences make Nasty C a true trailblazer in the South African music landscape.