Samira Mighty interviewed for Allure
3 years ago
United States OK Go is an American rock band renowned for their creatively conceptualized and often viral music videos, showcasing their innovative approach to music and visual artistry.
Interested in booking Ok Go?
Request A ShowOK Go partnered with Meta and Ray-Ban Meta to create a music video featuring Ray-Ban Meta glasses, robotic arms, and highly coordinated mirrors for their song 'Love.'
Ray-Ban Meta glasses were used in conjunction with robotic arms and mirrors to produce a kaleidoscopic music video for OK Go's song 'Love'.
PMI collaborated with OK Go on the production of their robotic video for 'Love.'
Universal Robots provided technology for the creation of OK Go's robotic music video for the song 'Love.'
Morton Salt partnered with OK Go, a band with Chicago roots, to create a music video aimed at reintroducing the brand in an innovative manner.
OK Go collaborated with State Farm Insurance to create a music video for 'This Too Shall Pass,' featuring a Rube Goldberg machine incorporating State Farm branding. This partnership aimed to engage a younger audience and generate digital content.
OK Go worked with Range Rover on a project involving their geo-mapping app, part of a strategy to leverage viral content for branding.
OK Go partnered with Yahoo! for a performance, including a 'Bus Stop Derby Winners' event.
Cisco Systems was a sponsor for one of OK Go's projects, reflecting their approach to marketing partnerships.
OK Go collaborated with Samsung for a music video, showcasing cutting-edge technology.
OK Go partnered with Google Chrome for a project, demonstrating creative use of the browser's capabilities.
Jose Cuervo funded an OK Go project, as part of brand integration into their creative content.
Chevrolet funded the music video for "Needing/Getting," which debuted during Super Bowl XLVI, showcasing the band's ability to integrate brands into popular content.
OK Go released a new single, "I'm Not Through," in partnership with advertising agency Saatchi & Saatchi for The Saatchi & Saatchi Music Video Challenge.
S7 Airlines provided a reduced-gravity aircraft for the filming of OK Go's "Upside Down & Inside Out" music video, where the band performed in microgravity.
OK Go originated in Chicago, Illinois, in 1998, with primary members Damian Kulash (lead vocals, guitar), Tim Nordwind (bass, vocals), Dan Konopka (drums, percussion), and Andy Duncan (guitar, keyboards, vocals). The band’s formation brought together Kulash and Nordwind, who met at Interlochen Arts Camp as children. After solidifying their lineup, they actively promoted themselves within the Chicago music scene, sharing stages with notable artists like Elliott Smith. In 2000, they gained further exposure as the house band for live performances of “This American Life” hosted by Ira Glass, who also provided creative guidance that influenced their songwriting approach.
The band signed with Capitol Records in 2001, releasing their self-titled debut album in 2002. This album achieved commercial success, reaching No. 1 on the Billboard Heatseekers Chart and No. 107 on the Billboard 200 Chart. The lead single, “Get Over It,” was featured in several video games, including “Triple Play Baseball” and “Madden NFL 2003.” In 2005, Andy Duncan departed the band due to creative differences and touring demands, and Andy Ross joined as the new guitarist and keyboardist. This period also saw the release of their second album, “Oh No,” which significantly boosted their profile through the viral music video for “A Million Ways.”
OK Go transitioned from major labels to form their independent label, Paracadute, in 2010. This move allowed them greater creative control and led to pioneering brand partnerships for their music videos, effectively monetizing their viral content. Their innovative videos, characterized by elaborate choreography and practical effects, consistently garner millions of views and critical acclaim. The band has since released additional albums, including “Of the Blue Colour of the Sky” (2010), “Hungry Ghosts” (2014), and “And the Adjacent Possible” (2025), continuing to explore new ways to create and distribute their music and visual art.
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