Paulo Londra

Paulo Londra is an Argentinian rapper and singer known for his unique approach to Latin trap, prioritizing positive and romantic lyrics. After releasing his debut song ‘Relax’ on YouTube in early 2017, Paulo Londra quickly captured attention, accumulating over 35 million views within six months and securing a record contract. Londra established a distinctive lyrical approach, consciously avoiding themes of violence and drug use common in urban music. His subsequent releases in 2017, including ‘Me Tiene Mal’ in August and ‘Condenado Para el Millon’ in December, further solidified his presence.

He also released the single ‘Party’ with American rapper A Boogie wit da Hoodie in 2019. Londra’s growing influence was further recognized when he became the third Argentine artist to enter Billboard’s Social 50 chart in 2019, underscoring his significant digital footprint and fan engagement. Following this period of remarkable success, Londra faced a temporary hiatus from releasing new music due to legal challenges with his label, Big Ligas. He triumphantly returned in 2022 after resolving these disputes, launching the chart-topping single ‘Plan A,’ which immediately reasserted his dominance in the Latin music scene.

With a track record of chart-topping releases, millions of views, and high-profile international collaborations, Londra remains a leading and influential voice, consistently expanding his global audience and artistic ventures.