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Argentina Paulo Londra is an Argentine rapper and singer whose music has topped charts across Argentina and Latin America, leading to collaborations with global artists and major industry partnerships.
Warner Music Latina and Paulo Londra established a new partnership for his upcoming releases, focusing on the artist's musical expansion and contribution to the music industry. This partnership followed a period of contractual dispute, marking a significant return for Londra to releasing music.
WME signed Paulo Londra for global representation for touring, further strengthening their Latin roster. This deal indicates plans for international tours, expanding Londra's reach to a global audience.
Paulo Londra signed a new recording deal with the Argentine independent label, Dale Play Records, marking another step in his career for releasing new music.
Warner Chappell Music signed a global administration deal with Paulo Londra for his publishing rights, complementing his record deal with Warner Music Latina.
Paulo Londra teamed up with Lil Baby and Tears for Fears for an update of Budweiser's FIFA World Cup anthem.
Paulo Ezequiel Londra Farías, born on April 12, 1998, in Córdoba, Argentina, developed an early interest in rap after watching Eminem’s film ‘8 Mile’. This inspired him to participate in freestyle battles in public squares, a common practice for aspiring artists in Argentina. Londra’s melodic and technical style, distinct from the more aggressive approaches common in these battles, helped him stand out. He honed his skills in freestyle contests like El Quinto Escalón before transitioning into Latin trap music, laying the groundwork for his professional career. His ability to connect with audiences through his unique flow established his reputation in the burgeoning Argentine music scene.
Londra’s professional career began in early 2017 with the release of “Relax,” quickly followed by a string of hit songs. In 2018, “Adan y Eva” reached the top of the charts in Argentina, and “Chica Paranormal” accumulated millions of streams on Spotify. Collaborations such as “Cuando Te Besé” with Becky G made him the most viewed Argentine artist on YouTube and the first to top the Billboard Argentina Hot 100. His track “Nena Maldición” featuring Lenny Tavarez further solidified his presence. In 2019, he expanded his global reach, notably featuring on Ed Sheeran’s ‘No.6 Collaborations Project’ with the song “Nothing on You,” alongside British rapper Dave. That same year, he released “Party,” a collaboration with American rapper A Boogie wit da Hoodie, demonstrating his increasing international appeal.
His career experienced a significant halt in May 2020 due to a contract dispute with his former label, Big Ligas, leading to a two-year period where he was unable to release new music. Despite this challenge, Londra utilized the time, becoming a father to two daughters and re-evaluating his artistic direction. After settling the lawsuits in 2021, he returned in March 2022 with “Plan A,” showcasing a new pop-punk sound. He continued with a highly productive year, including a BZRP Music Session that accumulated 111 million views and releasing back-to-back tracks like “Nublado” and “Luces.” His album, ‘Back to the Game,’ released in 2022, further explored diverse genres such as bossa nova and cumbia, reflecting his evolution and commitment to his artistic vision. He collaborated with artists like Feid on “A Veces” and participated in Budweiser’s FIFA World Cup anthem with Lil Baby and Tears for Fears, and Travis Barker contributed to a remix of “Nublado.”
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