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Softcult

Softcult is an alternative indie-rock duo consisting of twin siblings Mercedes Arn-Horn and Phoenix Arn-Horn, known for their blending of grunge with shoegaze and their DIY and riot grrrl-inspired ethics.

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Past Works

Wasserman Music

Exclusive Booking Agency for Softcult. Inquiries for company or brand partnerships can be directed to their brand partnerships team.

BRAND PARTNERSHIPS

Easy Life Records

Softcult's record label.

BRAND PARTNERSHIPS

Paquin Entertainment

Softcult listed on their artist roster, defining them as an alternative indie-rock duo composed of twin siblings Mercedes Arn-Horn and Phoenix Arn-Horn.

BRAND PARTNERSHIPS

Audiotree

Softcult released a live album titled "Softcult on Audiotree Live."

BRAND PARTNERSHIPS

Hands and Moment

Released the Japan exclusive compilation album "Dark Zodiac" for Softcult.

BRAND PARTNERSHIPS
2020

Formed Softcult

MILESTONE
January 15, 2021

Released debut single "Another Bish"

MILESTONE
April 16, 2021

Released first EP "Year of the Rat"

MILESTONE
February 2021

Began publishing monthly zine "SCripture"

MILESTONE
February 4, 2022

Released second EP "Year of the Snake"

MILESTONE
March 24, 2023

Released third EP "See You in the Dark"

MILESTONE
2024

Juno Award nomination for Alternative Album of the Year for "See You in the Dark"

MILESTONE
May 24, 2024

Released fourth EP "Heaven"

MILESTONE
April 25, 2025

Released single "Pill To Swallow" ahead of first full-length album

MILESTONE

About

Softcult, formed in 2020, is a Canadian grunge duo composed of twin siblings Phoenix Arn-Horn and Mercedes Arn-Horn. Born in 1994, the Arn-Horn siblings were homeschooled in Toronto, Ontario. Before establishing Softcult, they were members of the pop-punk band Courage My Love, which released multiple EPs and two studio albums during the 2010s. The decision to form Softcult came from a desire for more creative freedom, leading them to disband their previous project in the summer of 2020. The name “Softcult” was chosen by Mercedes Arn-Horn to represent a “social commentary” on unquestioning group adherence.

Softcult officially debuted with their single “Another Bish” on January 15, 2021. This was followed by their first EP, “Year of the Rat,” released on April 16, 2021, through Easy Life Records. Their second EP, “Year of the Snake,” released on February 4, 2022, addressed themes of capitalist society, with the song “B.W.B.B.” specifically inspired by the murder of Sarah Everard. Their third EP, “See You in the Dark,” released on March 24, 2023, drew inspiration from bands like My Bloody Valentine and the Cocteau Twins. This EP received a Juno Award nomination for Alternative Album of the Year at the Juno Awards of 2024, highlighting their growing recognition within the music industry. The duo released their fourth EP, “Heaven,” on May 24, 2024, and have announced their first full-length album with the single “Pill To Swallow” on April 25, 2025.

Beyond their musical releases, Softcult is recognized for its commitment to social and political issues through their monthly zine, “SCripture,” which they began publishing in February 2021. This zine, inspired by 1990s riot grrrl culture, features a black-and-white aesthetic reminiscent of Raymond Pettibon and reinforces the messages conveyed in their music. The band consistently tours, supporting other artists such as LIGHTS in North America and undertaking their own tours in North America and Europe with bands like Wayside and She’s Green.

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