David James partners with Utilita for Switch Before Pitch campaign
6 years ago
Canada
SonReal is a Canadian singer, songwriter, and rapper, recognized for his extensive touring and numerous awards, in addition to his work addressing social issues.
TELUS partnered with SonReal on the release of his new song “No More,” encouraging Canadians to rally against cyberbullying. The song was written by the Vancouver-based hip hop artist in support of TELUS' #EndBullying campaign, and a portion of the profits was donated to anti-bullying initiatives.
SonReal has taken on the role of a brand ambassador for Crocs.
Aaron Hoffman, known professionally as SonReal, was born on August 16, 1985. He established his career as an independent Canadian singer, rapper, and songwriter. Over the years, SonReal has engaged in extensive international touring, cultivating a presence in the music industry.
His work includes collaborations with notable artists such as Rich Kidd, leading to his debut at No. 3 on iTunes Canada’s hip-hop charts. MTV recognized him as “Canada’s latest hip-hop phenomenon,” highlighting his impact on the genre. SonReal has also expanded his artistic endeavors to include visual arts.
Beyond his musical contributions, SonReal has participated in campaigns addressing social issues. For example, he partnered with TELUS on the release of his song “No More,” which was created to raise awareness and encourage action against cyberbullying. A portion of the profits from this song was dedicated to anti-bullying initiatives. He has also engaged in brand partnerships, including a role as a brand ambassador for Crocs.
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