AyiTe and O.J. Hodding are the dynamic creative forces behind Soul Purpose, an exciting UK hip hop act who are truly making waves. Hailing from London, they mix up years of musical experiences and understanding to produce soulful yet raw beats. Their lyrical style is distinctively poetic and their sharp lyricism has really meant the pair have carved out their own unique niche in the hip hop world. Inspired by classic, golden era hip hop, the pair also look forward and conjure fresh sounds and styles that have won them many fans. Early singles such as ‘My Darling’ (produced by Mike de Grout and streamed thousands of times on YouTube as well as getting love from the likes of Broken Culture, The 273 and GRM Daily) and ‘Eyes On Tomorrow’ immediately set them apart and sent out waves through the industry. Those standout singles ended up on their self titled debut LP, Soul Purpose, and the album also featured a number of affiliates and collaborators also adding their own unique perspectives to the music. Now well established thanks to their alternative hip hop styles, the pair continue to pick up praise from punters and press alike. Always serving up the hip hop heat, newer releases like their Casual EP have picked up plenty of plays on sites like Spotify, Apple Music and Google Play. Their live act, meanwhile, is an arresting and accomplished affair that always gets crowds on their toes and feeling real emotions as well as dancing to the duo’s fine grooves.
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