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Taeyeon, a prominent South Korean singer, has built a distinguished career spanning various musical genres and media appearances, demonstrating consistent vocal excellence and significant commercial success.
Taeyeon's first solo endorsement was for A-Solution, a brand of acne cosmetics, in 2008.
Taeyeon became the first female Asian brand ambassador of Korean skincare brand Nature Republic, alongside boy group and labelmate Exo, for three consecutive years.
After her contract with Nature Republic expired, the cosmetic brand Banila Co. selected Taeyeon to be its new spokesmodel in 2016 due to her domestic and international popularity.
In March 2019, Taeyeon represented Chanel's Rouge Coco Flash Lipstick collection through a beauty pictorial in the April issue of Elle Korea.
In September 2019, French luxury makeup brand Givenchy Beauty released a lipstick makeup pictorial with Taeyeon in magazine High Cut Vol. 247.
In May 2020, Taeyeon became a muse for A'pieu, a Korean beauty subsidiary brand of Missha; its official brand representative stated that 'Taeyeon's pure atmosphere matches well to A'pieu's cosmetics.'
In August 2021, she was selected as ambassador for South Korean super-premium skincare beauty brand Sulwhasoo's 'New Concentrated Ginseng Renewing EX' campaign. Amorepacific Corporation reported that choosing Taeyeon contributed to a 50% growth in total Sulwhasoo sales in the Chinese market and strong growth in the ASEAN region market.
In April 2022, Taeyeon was selected as a muse of global makeup brand Benefit Cosmetics. In March 2023, she was promoted to its brand ambassador. In October 2023, she represented Benefit Cosmetics' 24 Tint collection on the cover of Singles Korea. In March 2024, Benefit Cosmetics released a beauty pictorial with Taeyeon to commemorate sales of 45 million units of 'Benefit Cosmetics' Dandelion Blush.'
In the W Korea February 2024 issue, Taeyeon cooperated with British high-end fragrance brand Penhaligon's to present its two perfume lines, 'Penhaligon's Artemisia Eau de Parfum' and 'Penhaligon's Luna Eau de Toilette.'
Taeyeon endorsed Waterside Stone 3, a game by Gamevil, in 2007.
In 2016, Taeyeon was featured in a commercial for bottled water brand Jeju Samdasoo alongside Super Junior's Kyuhyun, and recorded a cover of 'The Blue Night of Jeju Island' for it.
Taeyeon became a spokesperson for Sword and Magic, a game developed by Longtu Korea (now Kakao Games), in 2016, for which she recorded a rendition of BoA's 2003 song 'Atlantis Princess.'
Taeyeon endorsed bakery café franchise brand Paris Baguette in 2017.
Taeyeon endorsed nail-art product brand Gelato Factory in 2018 and 2019.
Taeyeon endorsed Déesse Color Contact Lenses in 2018.
Taeyeon endorsed Hyundai's Haesang Direct Car Insurance in 2019.
From 2013 to 2014, Taeyeon was the first and only foreign spokesperson of B-ing Collagen Drink by Singha, a large Thai beverage corporation, featuring in commercial films and attending a fan meeting in Bangkok.
In October 2020, she was selected as a model for Gran Saga, a game by Npixel, due to its widespread popularity, she had promotional activities for the game in many other markets such as Taiwan, Hong Kong, Macau, Malaysia and Singapore in December 2022.
In April 2021, Taeyeon was selected as an exclusive model for ChongKunDang Healthcare's allatME Collagen.
In May 2021, Taeyeon and her pet dog Zero were selected as brand models for pet lifestyle brand LieVe.
In July 2021, she became the brand model for YoungMan Pizza, with the company stating she 'fits perfectly' with their 'healthy and bright' brand image and citing her 'positive and good influence on society.' In July 2023, the contract was renewed.
She became a model for Olive Young Omni Channel Campaign with labelmate Key in July 2021.
In September 2021, Taeyeon was announced as the new muse of the contemporary streetwear brand Nerdy.
In March 2022, Taeyeon was announced as the global ambassador of self-hairstyling brand eZn.
In May 2022, she was selected as a model for Moonlight Blade M, a game by Aurora Studios, developers of Tencent's PC client games.
In May 2022, she was named house ambassador for French luxury fashion house Louis Vuitton. She has promoted the brand in various magazines including Vogue Korea, Harper's Bazaar Korea, Elle Taiwan, Elle Hong Kong, and W Korea. In October 2024, she became the ambassador for the fine jewellery line 'Le Damier de Louis Vuitton'.
In March 2023, Taeyeon was selected as global ambassador for Tsingtao's non-alcoholic beverage.
In June 2023, Taeyeon became the face for Narangd Cider, a zero-calorie soda product of Dong-A Otsuka; its official brand representative stated that 'Taeyeon's unique healthy and fresh image matches well to Narangd Cider.'
In May 2024, Dongkook Pharmaceutical announced that Taeyeon was selected as a model for Madecassol, a brand of plant-based wound care products, noting her suitability as a 'wound fairy' for children's injuries.
In May 2025, Taeyeon became the face of Uber Taxi Korea's 'Go Out And Play (GOAP)' campaign along with her bandmates Choi Soo-young and Tiffany Young.
Kim Tae-yeon, known professionally as Taeyeon, was born on March 9, 1989, in Jeonju, South Korea. From a young age, she aspired to be a singer, accompanying her father to SM Academy for vocal lessons during middle school. Despite initial hesitations from her father, her vocal talent was recognized. She trained for three years with vocal instructor The One, who noted her dedication and talent. In 2004, she won first place at the SM Youth Best Competition and subsequently signed with SM Entertainment. After rigorous training, Taeyeon debuted as a member of the girl group Girls’ Generation in August 2007, a group that would become one of the most successful K-pop acts globally. She graduated from Jeonju Art High School and received the school’s Lifetime Achievement Award in 2008.
Taeyeon began to gain solo recognition through her contributions to television soundtracks. Notably, she recorded ‘If’ for the KBS2 drama ‘Hong Gil-dong’ (2008) and ‘Can You Hear Me’ for MBC’s ‘Beethoven Virus’ (2008), both of which were commercially successful and established her as a talented vocalist. Her career further diversified with a theatrical debut in the 2010 musical ‘A Song to the Sun,’ where her performance was well-received. In 2012, she joined the Girls’ Generation subgroup TTS, which achieved significant success with EPs like ‘Twinkle’ (2012). She also became part of SM the Ballad in 2014, contributing to their album ‘Breath,’ demonstrating her versatility across different musical projects.
In 2015, Taeyeon launched her solo career with the EP ‘I,’ which topped international charts and marked a shift towards a pop-rock sound. This success was followed by numerous chart-topping singles and albums, including ‘Rain’ (2016), ‘Why’ (2016), ‘My Voice’ (2017), ‘Purpose’ (2019), and ‘INVU’ (2022). She expanded her career into Japanese music with the digital single ‘Stay’ in 2018 and the EP ‘Voice’ in 2019. Beyond music, Taeyeon has appeared on reality television shows such as ‘We Got Married’ (2009) and ‘Begin Again’ (2019), and currently co-hosts ‘Amazing Saturday’ (2020–present). Her consistent output and vocal artistry have cemented her status as one of South Korea’s best-selling solo artists, with over one million physical albums and twenty million digital singles sold by 2021.
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