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The Black Keys, an American rock duo, rose from independent roots to become a Grammy-winning band, known for their distinct garage rock and blues rock sound.
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Request A ShowThe Black Keys partnered with Save The Music and Propeller for their Dropout Boogie Tour, supporting elementary and middle school music programs.
Propeller partnered with The Black Keys and Save The Music for the band's Dropout Boogie Tour, focusing on philanthropic efforts.
The Black Keys announced a partnership with the Save The Music Foundation to support elementary and middle school music programs during their World Tour of America.
The Black Keys licensed their song "Set You Free" for use in a Nissan automobile commercial, representing an early step in their music licensing strategy.
The Black Keys' music was licensed for various television commercials, including one for Sony.
The Black Keys' song "The Desperate Man" was used in a Victoria's Secret lingerie commercial featuring Heidi Klum.
In 2014, the band PETA for an animal adoption ad campaign, donating the song rights to "Howlin' for You".
The Black Keys, comprised of guitarist/vocalist Dan Auerbach and drummer Patrick Carney, formed in Akron, Ohio, in 2001. Both musicians came from musical backgrounds, with Auerbach being the cousin of guitarist Robert Quine and Carney the nephew of saxophonist Ralph Carney. They met as children and later became friends in high school in Akron, Ohio, often jamming together. After dropping out of the University of Akron, they recorded a six-song demo, leading to a record deal with independent label Alive in 2002. Their debut album, “The Big Come Up,” released in May 2002, was recorded in Carney’s basement and established their raw blues rock sound. The album’s modest success led to a deal with Fat Possum Records.
Over the next few years, the Black Keys built an underground fanbase through consistent touring, frequent album releases, and music festival appearances. Their third album, “Rubber Factory” (2004), recorded in a former tire manufacturing factory, earned critical acclaim and was their first to chart on the U.S. Billboard 200. This period also marked their decision to license their music, starting with a Nissan commercial, leading to over 300 song placements in various media. In 2006, after fulfilling their contract with Fat Possum, they signed with major label Nonesuch Records. Their 2008 album, “Attack & Release,” produced by Danger Mouse, marked a shift towards professional studio recording, debuting at number 14 on the Billboard 200.
The band achieved commercial breakthrough with their sixth album, “Brothers” (2010), which featured the successful single “Tighten Up.” “Brothers” won three Grammy Awards, including Best Alternative Music Album. This success was followed by “El Camino” (2011), which received critical acclaim, peaked at number two on the Billboard 200, and won an additional three Grammy Awards, including Best Rock Album. “El Camino” led to their first arena concert tour. Their eighth album, “Turn Blue” (2014), became their first number-one record in the US, Canada, and Australia. Following a hiatus, they returned with “Let’s Rock” (2019), “Delta Kream” (2021), “Dropout Boogie” (2022), “Ohio Players” (2024), and “No Rain, No Flowers” (2025).
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