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U2

U2 is an Irish rock band known for its evolving musical style, anthemic sound, and socially conscious lyrics, with a career spanning over four decades.

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Past Works

Boston Celtics

U2 partnered with the Boston Celtics for a limited edition vinyl collection, with the Celtics edition featuring their logo on green vinyl.

BRAND PARTNERSHIPS

Notre Dame

U2 partnered with Notre Dame for a limited edition vinyl collection.

BRAND PARTNERSHIPS

Guinness

Guinness partnered with U2 for the launch of a second official Guinness outlet in Malaysia.

BRAND PARTNERSHIPS

The Ireland Funds

U2 partnered with The Ireland Funds to establish and support the Music Generation education program, providing significant donations over several years.

BRAND PARTNERSHIPS

Apple

Steve Jobs admired U2, and the band saw Apple as a platform for increased exposure. This led to their collaboration on projects like the U2-branded iPod, the digital box set 'The Complete U2' exclusive to the iTunes Store, and the free release of 'Songs of Innocence' to iTunes users.

BRAND PARTNERSHIPS

Product Red

U2 frontman Bono co-founded Product Red, a licensed brand that raises money for the Global Fund to fight AIDS, Tuberculosis, and Malaria. The band has actively promoted and supported Product Red campaigns, often through collaborations with other brands like Apple and Bank of America.

BRAND PARTNERSHIPS

Bank of America

Partnered with U2 and Product Red to make the single "Invisible" available in the iTunes Store at no cost, with proceeds supporting the fight against AIDS.

BRAND PARTNERSHIPS

Green Day

U2 collaborated with Green Day to record a remake of "The Saints Are Coming" to benefit Music Rising, and the two bands performed together at the Louisiana Superdome for the New Orleans Saints' first home game after Hurricane Katrina.

BRAND PARTNERSHIPS

Elevation Partners

Bono was a former Managing Director of Elevation Partners, a private equity firm. This role allowed him to blend his business interests with his public profile.

BRAND PARTNERSHIPS

War Child

U2 debuted their song "Miss Sarajevo" at a Pavarotti & Friends concert, the proceeds of which benefited the War Child charity.

BRAND PARTNERSHIPS

Amnesty International

U2 has been a long-time supporter of Amnesty International, notably headlining the 'Conspiracy of Hope' benefit concert tour in 1986 and receiving the Ambassador of Conscience Award for their human rights work.

BRAND PARTNERSHIPS

Jubilee 2000

Bono campaigned extensively with Jubilee 2000 to promote the cancellation of third-world debt.

BRAND PARTNERSHIPS

DATA (Debt, AIDS, Trade in Africa)

Bono co-founded DATA, a multinational NGO aimed at improving the social, political, and financial state of Africa.

BRAND PARTNERSHIPS

Music Rising

The Edge and producer Bob Ezrin introduced Music Rising, an initiative to replace instruments for musicians in the New Orleans area affected by Hurricanes Katrina and Rita.

BRAND PARTNERSHIPS

Royal Shakespeare Company

Bono and The Edge wrote the original score for the Royal Shakespeare Company's stage adaptation of 'A Clockwork Orange' in London.

BRAND PARTNERSHIPS

Tina Turner

Bono and The Edge wrote the theme song 'GoldenEye' for the James Bond film, which was performed by Tina Turner.

BRAND PARTNERSHIPS

Martin Garrix

Bono and The Edge collaborated with Dutch DJ Martin Garrix on the track 'We Are the People', the official song of the UEFA Euro 2020 tournament.

BRAND PARTNERSHIPS

Kendrick Lamar

U2 were featured on the Kendrick Lamar song 'XXX' from his album 'DAMN'.

BRAND PARTNERSHIPS

Disney+

Released a television documentary film, 'Bono & The Edge: A Sort of Homecoming, With Dave Letterman', premiered on Disney+.

BRAND PARTNERSHIPS

Apple TV+

Bono's documentary 'Stories of Surrender' is streaming on Apple TV+.

BRAND PARTNERSHIPS
1976

Formed in Dublin, Ireland

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1980

Signed with Island Records

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1980

Released debut album 'Boy'

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1983

First UK number-one album 'War'

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1984

First collaboration with producers Brian Eno and Daniel Lanois for 'The Unforgettable Fire'

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1985

Performance at Live Aid

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1987

Released 'The Joshua Tree', achieving international stardom

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1987

Reached number one in over 20 countries with 'The Joshua Tree'

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1988

Received Grammy Award for Album of the Year for 'The Joshua Tree'

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1991

Released 'Achtung Baby', a significant musical and thematic reinvention

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1993

Won Grammy Award for Best Rock Performance by a Duo or Group with Vocal for 'Achtung Baby'

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1993

Released 'Zooropa', expanding on electronic and industrial influences

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1994

Won Grammy Award for Best Alternative Music Album for 'Zooropa'

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1995

Contributed 'Hold Me, Thrill Me, Kiss Me, Kill Me' to 'Batman Forever' soundtrack

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1995

Released experimental album 'Original Soundtracks 1' as 'Passengers'

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1997

Released 'Pop', exploring nightclub culture

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1997

PopMart Tour, first major group to perform in Sarajevo after the Bosnian War

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1998

Released 'The Best of 1980–1990', their first compilation album

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2000

Released 'All That You Can't Leave Behind', returning to mainstream rock

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2001

Won Grammy Awards for Song of the Year, Record of the Year, and Best Rock Performance by a Duo or Group with Vocal for 'Beautiful Day'

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2002

Performed during Super Bowl XXXVI halftime show

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2004

Released 'How to Dismantle an Atomic Bomb'

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2006

Won five additional Grammy Awards for 'How to Dismantle an Atomic Bomb'

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2005

Inducted into the Rock and Roll Hall of Fame

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2009–2011

U2 360° Tour set records for highest-grossing concert tour and most tickets sold

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2014

Released 'Songs of Innocence' as a surprise free digital release to iTunes users

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2014

Bono suffered serious injuries in a bicycle accident

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2015

Innocence + Experience Tour

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2017

The Joshua Tree Tour 2017 commemorated the 30th anniversary

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2017

Released 'Songs of Experience'

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2018

Experience + Innocence Tour

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2019

The Joshua Tree Tour 2019 visited Oceania and Asia

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2023

Released 'Songs of Surrender', an album of re-recorded songs

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2023–2024

Commenced 'U2:UV Achtung Baby Live' concert residency at Sphere in Las Vegas

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2022

Received Kennedy Center Honors

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2025

To receive The Ivors Academy Fellowship for songwriting

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About

U2, an Irish rock band formed in Dublin in 1976, consists of Bono (lead vocals), The Edge (lead guitar, keyboards, and vocals), Adam Clayton (bass guitar), and Larry Mullen Jr. (drums and percussion). Their early sound was rooted in post-punk, but their style has since evolved, integrating elements of alternative rock, industrial, and electronic dance music. Despite these changes, their music has maintained an anthemic quality, characterized by Bono’s expressive vocals and The Edge’s distinctive, effects-laden guitar sounds. Bono’s lyrics frequently address personal and sociopolitical themes, often incorporating spiritual imagery.

The band’s journey began with limited musical proficiency, forming as teenagers at Mount Temple Comprehensive School. By 1980, they secured a record deal with Island Records, releasing their debut album, ‘Boy’. Their political and social awareness became a defining characteristic, particularly with their UK number-one album ‘War’ (1983) and singles like ‘Sunday Bloody Sunday’. A significant turning point came with their collaboration with producers Brian Eno and Daniel Lanois on ‘The Unforgettable Fire’ (1984), which introduced a more abstract and ambient sound. Their performance at Live Aid in 1985 solidified their global reputation as a powerful live act, positioning them for widespread international success.

U2 achieved massive critical and commercial success with ‘The Joshua Tree’ (1987), which became one of the world’s best-selling albums and yielded their only U.S. number-one singles, ‘With or Without You’ and ‘I Still Haven’t Found What I’m Looking For’. In the 1990s, they underwent a significant reinvention with ‘Achtung Baby’ (1991) and the multimedia-rich Zoo TV Tour, consciously moving away from earlier perceptions. After further experimentation with ‘Zooropa’ (1993) and ‘Pop’ (1997), the band returned to a more conventional rock sound with ‘All That You Can’t Leave Behind’ (2000) and ‘How to Dismantle an Atomic Bomb’ (2004), both critically and commercially successful. In 2023, U2 released ‘Songs of Surrender’, an album of re-recorded songs, and commenced a concert residency at the Sphere in Las Vegas, ‘U2:UV Achtung Baby Live’, further pushing the boundaries of live performance.

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