Nigeria 
Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote
1 week ago
Wizkid, a Nigerian singer-songwriter and record producer, has blended Afrobeats, hip-hop, and R&B to achieve global acclaim, solidifying his status as an international music influencer.
Wizkid has held endorsement deals with various high-profile brands, including Puma.
Wizkid signed a one-year endorsement deal with Pepsi reportedly worth US$350,000 in 2012, which was renewed for two more years.
Wizkid has held endorsement deals with various high-profile brands, including Ciroc.
Wizkid signed an endorsement deal with Guinness in November 2013 for the Guinness World of More concert.
Wizkid has held endorsement deals with various high-profile brands, including UBA.
Wizkid signed a one-year deal with MTN Nigeria in May 2013, later leaving for GLO in June 2015.
In June 2015, Wizkid signed a ₦128 million deal with GLO, after leaving MTN.
Wizkid has held endorsement deals with various high-profile brands, including Dolce & Gabbana.
Tecno Mobile partnered with Wizkid as their brand ambassador.
Flutterwave tapped Wizkid as Global Brand Ambassador beginning in December 2021 to launch a new remittance solution called Send.
Wizkid became a brand ambassador for D'Usse starting in July 2023.
Wizkid collaborated with Tommy Hilfiger for 'Pass the Mic', a project with 4th Floor Creative, Columbia Records UK, and Starboy Entertainment.
Wizkid has had collaborations with brands such as Nike.
Ayodeji Ibrahim Balogun, known as Wizkid, was born on July 16, 1990, in Ojuelegba, Lagos, Nigeria. He grew up in a diverse household with twelve older female siblings, with his mother practicing Pentecostal Christianity and his father Islam. His early musical influences included King Sunny Ade, Fela Kuti, and Bob Marley. Wizkid began recording music at age 11, initially performing as Lil Prinz with a group named the Glorious Five, formed with church friends. In 2009, he signed with Banky W’s Empire Mates Entertainment (E.M.E) and gained prominence with “Holla at Your Boy,” the lead single from his 2011 debut album, “Superstar.” This album also featured singles like “Tease Me/Bad Guys” and “Don’t Dull,” and received critical recognition, including a Next Rated award at The Headies 2011.
Wizkid’s career continued to develop with his second studio album, “Ayo,” released in 2014, after he left E.M.E. His international breakthrough came in 2016 with his collaboration on Drake’s hit single “One Dance,” which reached number-one on the US Billboard Hot 100 and topped charts in 14 other countries. This achievement made him the first Afrobeats artist to be recognized in the Guinness World Records. In March 2017, he signed a multi-album deal with RCA Records/Sony Music International, releasing “Sounds from the Other Side” later that year. His fourth album, “Made in Lagos” (2020), achieved significant commercial success, featuring “Essence” with Tems, which became the first Nigerian song to chart on the Billboard Hot 100. A remix with Justin Bieber further elevated its international reach. His fifth album, “More Love, Less Ego,” was released in 2022, and his sixth album, “Morayo,” dedicating it to his late mother, was released in November 2024, setting new streaming records for an African album on Spotify. Wizkid’s contributions have been instrumental in globalizing Afrobeats, influencing a new generation of African artists.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.
