Zaytoven has established himself as an GRAMMY Award-winning record producer, keyboardist, and songwriter with a distinct influence on trap and Southern hip hop, shaping the sound for numerous major artists. After earning a GRAMMY Award for his work on Usher’s ‘Raymond v. Raymond’ in 2011, Zaytoven firmly established himself as a preeminent record producer, keyboardist, and songwriter with a distinct influence on trap and Southern hip hop. His early production work began to solidify following his family’s move to Atlanta, Georgia, where he leveraged earnings from his barber profession to establish his own studio.
(Young Rich Niggas)’ mixtape, including the hit ‘Versace,’ and provided exclusive production for ten mixtapes, highlighted by Future’s 2015 ‘Beast Mode.’ Zaytoven’s prolific output continued with significant contributions to Gucci Mane’s 2016 album ‘Everybody Looking,’ where he produced or co-produced seven songs. In 2017, he contributed to 21 Savage’s ‘Issa Album’ and independently released projects ‘Wake Up & Cook Up’ and ‘Where Would the Game Be Without Me.’ Expanding his creative footprint beyond music production, Zaytoven has also ventured into acting, making his debut in the 2012 film ‘Birds of a Feather,’ followed by appearances in ‘Weed Man’ (2013) and ‘Birds of a Feather 2’ (2018). He has also explored Christian hip-hop, reflecting his diverse musical range and personal values. In 2018, Zaytoven prepared for the release of his debut album ‘Trap Holizay’ in May and a collaborative album with Lecrae, ‘Let the Trap Say Amen,’ scheduled for June.
Further cementing his industry influence, he joined the Creators Advisory Board of Tracklib that same year. Zaytoven remains a significant figure in the music industry, known for his consistent sound and influential mentorship, continuing to shape the landscape of trap and Southern hip hop.