Adrian Payne is an esteemed Emeritus Professor at the University of New South Wales, where he has made significant contributions to the fields of marketing and strategic management. With a strong focus on executive education, Adrian has dedicated his career to assisting boards and senior management in effectively implementing their strategies and initiatives. His extensive practical experience spans various sectors, including professional services, financial services, and government, where he has held senior roles in strategic planning and marketing, as well as serving as Chief Executive of a manufacturing company.

Throughout his career, Adrian has been a prolific author, having written fourteen influential books, including the pioneering text on Relationship Marketing. His notable works, such as “Strategic Customer Management” and “The Handbook of CRM,” have been instrumental in shaping contemporary marketing practices. In addition to his writing, he is a sought-after keynote speaker at international seminars and conferences, sharing his expertise in customer relationship management and marketing strategy with audiences worldwide.

Before becoming Emeritus Professor, Adrian held various academic leadership roles, including Professor of Marketing and Director of the Master of Marketing program at UNSW. His previous positions at Cranfield University and the University of Melbourne further solidified his reputation as a leading authority in marketing education. His research has garnered recognition, with over 25,000 citations and numerous awards, including the prestigious Journal of Marketing/Sheth Foundation award.

Adrian’s impact extends beyond academia; he has consulted for over 100 organizations globally, including major banks and service brands like IBM and Rolls-Royce. His commitment to advancing marketing practices through research and education continues to inspire professionals and students alike, making him a prominent figure in the field of marketing.