Aimee Song

Aimee Song, born in 1987 or 1988 in Los Angeles, California, commenced her career in 2008 by launching her blog, Song of Style, while pursuing Interior Architecture studies in San Francisco. Initially, the blog served as a platform to share her interior design aesthetic and showcase her portfolio. As posts featuring her personal style gained significant positive interest, Song adapted her blog to focus on fashion. This strategic shift marked a pivotal moment, transforming her online presence into a major personal style blog that now receives over 2 million page views monthly. She further amplified her reach with an active Instagram account, accumulating 4.6 million followers, where she shares content from exotic locations and features products from her own jewelry and clothing lines.

Over the years, Song has successfully diversified her revenue streams by establishing her own small jewelry and apparel brands. Her jewelry line, Song of Style, offers a selection of bracelets crafted from gold and semi-precious stones. Concurrently, her apparel collection, Two Songs, features Californian street style-inspired t-shirts and sweatshirts, manufactured in Los Angeles, reflecting her West Coast origins. In 2025, she co-founded Amiya, a luxury fashion collection designed and made in Italy with her partner Jacopo Moschin. Her influence extends beyond her own brands, as she has been featured in high-profile publications like The New York Times and has engaged in collaborations with numerous major brands. Her book, “Capture Your Style,” achieved status on The New York Times best-seller list, and she published her second book, “Aimee Song: World of Style,” in 2018.

Song’s career progression demonstrates a transition from a blogger to a recognized fashion authority and entrepreneur. She has partnered with major brands including True Religion and Levi’s, and notably worked with denim brand 7 For All Mankind on their “Dreaming in Blue” collection, which celebrated California and aimed to embody her personal style. She constantly attends New York and Paris Fashion Weeks and has collaborated with luxury companies such as Dior, Louis Vuitton, Prada, Gucci, Valentino, and Saint Laurent. Her expertise also encompasses beauty and skincare, leading to partnerships with brands like the Korean skincare brand Sulwhasoo. The Business of Fashion has consistently recognized her as one of the BoF 500 people shaping the global fashion industry since 2018, and Forbes included her in their 30 Under 30 list in 2016. In 2025, she collaborated with furniture brand Lulu & Georgia, with half of the collection selling out within the initial week of its release.