Alex Johnson | Booking Agent | MN2S

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Alex Johnson

Alex Johnson is a professional rock climber known for her competitive achievements and her contributions to outdoor climbing, including numerous first female ascents and advocacy for LGBTQ+ equality in sports.

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Past Works

Athletic Brewing

Brewed in collaboration with Alex Johnson, 'Rainbow Wall' is a slightly hazy, highly citrusy Blood Orange IPA, created with an abundance of heart. The brew was named for a specific location and reflects themes of community, specifically PRIDE themed gear that gives back.

BRAND PARTNERSHIPS

Gnarly Nutrition

Alex Johnson became a sponsored athlete with Gnarly Nutrition, recognized for her achievements including becoming the first American to win the Bouldering World Cup on US soil.

BRAND PARTNERSHIPS

Athlete Ally

Johnson has been an ambassador for Athlete Ally since 2018, advocating for equality in sports. This work has included collaborations with brands to create PRIDE themed initiatives.

BRAND PARTNERSHIPS

Prudential

Partnership with Prudential that led to a powerful discussion with six other women athletes on creating inclusivity and supporting each other.

BRAND PARTNERSHIPS

LSKD

Alex Johnson announced a new brand partnership with LSKD for 2025, promoting their comfortable and functional apparel.

BRAND PARTNERSHIPS
2003

Won US Open National Championship

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2004

Became Open Pan American Champion

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2008

First American to win a Boulder World Cup on US soil

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2010

Won a Boulder World Cup gold medal in Switzerland, becoming the first American to win two Boulder World Cups

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2016

Briefly retired from competing and shifted focus to outdoor climbing

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2018

Came out publicly as LGBTQ+

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2019

Won a silver medal at the US Nationals

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Featured in a full-length film on the 2022 Reel Rock Film Tour for her coming out story and 'The Swarm' ascent

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2021

Won a silver medal at the North American Cup

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2022

Won a bronze medal

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2023

Recovered from ACL surgery

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About

Alex Johnson, born on April 3, 1989, in Hudson, Wisconsin, began her climbing career at a young age, showcasing exceptional talent in bouldering. She won her first US Open National Championship at age thirteen in 2003 and became Open Pan American Champion the following year. In 2008, Johnson made history as the first American to secure a Boulder World Cup win on US soil, a feat she repeated in 2010 in Switzerland, making her the first American to win two Boulder World Cup gold medals. Her early career also included winning the American Bouldering Series Youth Climbing National Championship in 2002 and the Adult National Championships in 2003. After a period focusing on track and pole vaulting, earning a scholarship to Minnesota State University, she returned to climbing, relocating to Colorado to pursue bouldering professionally.

Johnson transitioned from competitive climbing in 2016 to concentrate on outdoor projects, establishing a notable record of first female ascents and high-grade sends up to V14 with her ascent of ‘The Swarm’. She briefly returned to competition in 2019, earning a silver medal at the US Nationals and a spot on the US Team for Olympic qualification attempts, though she narrowly missed qualifying. Her competitive achievements continued with a silver medal at the 2021 North American Cup and a bronze in 2022 before a temporary hiatus for ACL surgery in 2023. Throughout her career, Johnson has consistently pushed boundaries in climbing and in advocacy.

In 2018, Johnson publicly identified as LGBTQ+, becoming a vocal advocate for equality in sports and outdoor activities. Her personal story, combined with her ascent of ‘The Swarm’, was featured in a 2022 Reel Rock Film Tour film, highlighting her journey and impact. Johnson’s resilience and dedication are evident in her consistent performance and her commitment to fostering inclusivity in the climbing community. She continues to set ambitious goals for outdoor climbing, looking towards 2025 and beyond after her recovery.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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