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United States Alexandra Cooper has transitioned from college athlete to a prominent podcaster and media executive, building a multi-million-dollar empire with her 'Call Her Daddy' podcast and the Unwell Network.
Google partnered with Alex Cooper and her media company, Unwell, where Alex and her team use Pixel phones and Google products. The partnership aims to boost the Pixel brand and includes the launch of The Unwell Creative Agency.
Alex Cooper collaborated with Crocs for a new collection of 'Unfurgettable Clogs', inspired by her dog and her drink brand, Unwell.
Alex Cooper signed a multi-year deal with SiriusXM worth $125 million, which will replace Spotify as her distribution and advertising partner for 'Call Her Daddy' beginning in 2025.
In 2021, Alex Cooper signed a three-year exclusive deal with Spotify worth $60 million for her 'Call Her Daddy' podcast. In September 2023, she launched The Unwell Network in partnership with Spotify's enterprise platform, Megaphone, for hosting and distributing podcasts.
In November 2024, Cooper announced the launch of Unwell Hydration, a beverage line produced in partnership with Nestlé, aimed at women's wellness. This electrolyte-infused drink is set to debut exclusively at Target stores in the United States on January 1, 2025.
Alexandra Cooper was born on August 21, 1994, in Newtown, Pennsylvania. She is the youngest of three siblings; her father worked as a TV sports producer and her mother as a psychologist. Cooper attended St. Andrew’s Catholic School and The Pennington School before enrolling at Boston University in 2013, where she pursued studies in film and television while also playing Division I soccer for the university’s team until 2015.
After graduating from college, Cooper relocated to New York City and began her career in advertising sales. In 2018, she co-created the podcast ‘Call Her Daddy’ with her roommate, Sofia Franklyn. The podcast quickly gained popularity, with its listenership growing from 12,000 to 2 million downloads within two months of its launch. This rapid growth led to the podcast being acquired by Barstool Sports in 2018. Following a period of notable success and rising influence, Cooper signed a significant exclusive deal with Spotify in 2021, valued at $60 million over three years, which made her the highest-earning female podcaster on the platform. In 2023, she launched The Unwell Network, aiming to expand her media footprint by partnering with other popular podcasters. Her show was the second most popular podcast globally on Spotify for 2024, behind only Joe Rogan.
By 2024, Cooper’s influence continued to grow, leading to a new three-year deal with Sirius XM worth $125 million, replacing Spotify as her primary distribution and advertising partner starting in 2025. In the same year, Forbes recognized her as the 7th highest-earning creator, with estimated earnings of $32 million, making her the highest-earning female creator on their list. Demonstrating an expansion beyond digital media, Cooper also announced the launch of Unwell Hydration in collaboration with Nestlé in November 2024, an electrolyte-infused beverage line designed for women, set to debut in Target stores in 2025.
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