Alexandra Cooper

Alexandra Cooper has transitioned from college athlete to a prominent podcaster and media executive, building a multi-million-dollar empire with her ‘Call Her Daddy’ podcast and the Unwell Network. After co-creating the ‘Call Her Daddy’ podcast in 2018, Alexandra Cooper rapidly built a multi-million-dollar media empire. The podcast, co-founded with Sofia Franklyn, quickly soared in popularity, growing from 12,000 to 2 million downloads within two months of its launch. This meteoric rise led to its acquisition by Barstool Sports in 2018.

Her growing influence culminated in August 2024 with a new three-year deal with Sirius XM, valued at $125 million, which will replace Spotify as her primary distribution and advertising partner starting in 2025. That same year, Cooper expanded her presence into traditional media by serving as a commentator and host for NBC’s coverage of the 2024 Summer Olympics. In June 2025, Forbes recognized her as the 7th highest-earning creator, with estimated earnings of $32 million, making her the highest-earning female creator on their list. Demonstrating an expansion beyond digital media, Cooper announced the launch of Unwell Hydration in November 2024, a new electrolyte-infused beverage line for women developed in collaboration with Nestlé.

This strategic partnership is set to debut the product in Target stores in 2025, further diversifying her brand into the consumer goods market. These ventures solidify Cooper’s position as a multifaceted media executive and entrepreneur with significant reach across digital content, traditional broadcast, and consumer products.