Amber Atherton

Amber Atherton is a British entrepreneur and investor who founded multiple businesses before transitioning into venture capital. After founding My Flash Trash in 2007, Amber Atherton cultivated the online jewelry marketplace into a recognized brand, initially reselling unique pieces sourced from Hong Kong. Her entrepreneurial journey gained significant public attention in 2011 when she co-starred in the first three seasons of the popular TV show ‘Made in Chelsea,’ appearing in 19 episodes. During this period, My Flash Trash received a major boost in 2012 when Kate Middleton, the Princess of Wales, purchased and wore seven distinct pieces from the site, generating widespread media coverage.

She also contributes her expertise as a board member for GBx Global, a Silicon Valley-based community supporting British entrepreneurs.