Amra Olević Reyes, widely known as Amrezy, has established herself as a prominent figure in the beauty and fashion industry. Her professional journey began after she graduated from high school in 2016 and pursued formal training as a makeup artist at the Make-Up Designory beauty school. This foundational education equipped her with the skills necessary to excel in the competitive beauty landscape.

Following her training, Amra gained valuable experience working at Sephora and MAC Cosmetics, where she honed her craft and developed a keen understanding of cosmetics. Her time at these renowned beauty retailers allowed her to build a loyal clientele and establish a strong online presence. In 2020, she launched her own line of beauty products in collaboration with Anastasia Beverly Hills, further solidifying her status as a leading influencer in the beauty community.

Amra’s influence extends beyond product collaborations; she has successfully partnered with major brands such as Dior, Chanel, and Gucci. Her innovative approach to content creation and marketing has garnered her millions of followers across social media platforms, making her a sought-after collaborator for brands looking to reach a wider audience. Her ability to engage authentically with her followers has set her apart in the influencer space.

In addition to her work as a beauty influencer, Amra serves as the Chief Executive Officer of CARMRA, where she continues to shape the beauty industry. Her commitment to empowering others and her passion for beauty make her a formidable presence, inspiring countless individuals to pursue their dreams in the beauty realm.