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United States Amra Olevic Reyes has established herself as a prominent content creator and entrepreneur in the beauty industry, transitioning from a makeup artist to the founder of her own beauty brand, AMREZY.
Amra Olevic Reyes is the founder of AMREZYBRAND, her own beauty line which launched with a Signature Lip Collection consisting of 10 lipsticks and 10 glosses. The brand was co-founded with Emanuela Arreaga.
Amrezy has collaborated with Anastasia Beverly Hills on iconic product lines, including groundbreaking palettes and highlighters, which sold out globally in retailers like Sephora.
Amrezy has worked with PrettyLittleThing, expanding her collaborations into the fashion industry.
Amrezy has collaborated with Bellami Hair, showcasing her involvement in the hair product industry.
Amra Olevic Reyes worked at Sephora as a beauty artist in her early career, where she developed her skills.
Amra Olevic Reyes worked at MAC Cosmetics, which provided experiences that pushed her artistry to a new level.
Amra Olevic Reyes, known widely as Amrezy, was born in Montenegro and later raised in New York City. She began her journey as a content creator in 2011 on Instagram, where she quickly gained recognition for her expertise in beauty, fashion, and lifestyle. Her early career included roles as a beauty artist at Sephora, where she developed her skills in makeup application, and later at MAC Cosmetics, which further honed her artistry. These experiences provided a foundation for her future endeavors in the beauty sector, demonstrating a consistent progression towards brand development and influence.
Throughout her career, Amrezy has engaged in significant collaborations with major brands within the beauty industry. She partnered with Anastasia Beverly Hills on multiple occasions, resulting in successful product lines such as groundbreaking palettes and highlighters. These collaborations consistently achieved best-seller status, selling out at Sephora and other major retailers globally. In 2020, she launched AMREZY, her own beauty brand, co-founded with Emanuela Arreaga. The debut launch featured the Signature Lip Collection, which included 10 lipsticks and 10 glosses. This venture marked a key turning point in her career, shifting from a collaborating influencer to a brand owner.
Amra Olevic Reyes has continued to expand her influence beyond direct collaborations and her own brand. She has worked with PrettyLittleThing and Bellami Hair, showcasing her versatility across fashion and hair. Amra has maintained a significant presence on social media platforms, with millions of followers across Instagram, YouTube, and TikTok, which has been instrumental in her sustained impact on beauty trends and product promotion.
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