Born in Ukraine but now based in Los Angeles, Anastasiya Shpagina has built an enormous online audience for her jaw-dropping makeup tutorials and transformations — she has turned herself into everyone from Avril Lavigne to Die Antwoord to PewDiePie to various anime characters, all through her masterful makeup skills. She has amassed an incredible 3.2 million YouTube subscribers as well as a further 1.9 million Instagram followers and 530,000 TikTok followers.
Shpagina was born in May 1993 and launched her YouTube channel when she was 18 years old. In the years since then, her spellbinding content has been watched more than 300 million times. The major success of her unusual vocation has sometimes put her at odds with her family, but she has remained true to her calling, and like anyone who does that, she has found an adoring audience that continues to grow.
More recently Shpagina has been focusing on producing content for Instagram and TikTok, but her most successful YouTube videos, such as her Pennywise makeup tutorial have now achieved millions of views each.