Anastasiya Shpagina

Q: What types of brand work does Anastasiya Shpagina do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Anastasiya Shpagina create custom content for our campaign?

Yes — Anastasiya Shpagina can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Anastasiya Shpagina do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Anastasiya Shpagina also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

Anastasiya Shpagina is a Ukrainian makeup artist and YouTuber known for her transformative makeup tutorials, often creating 'living doll' or 'anime girl' looks. She has built a significant online presence, attracting millions of subscribers and viewers across various social media platforms.

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Audience Reach

Anastasiya Shpagina

Past Works

Cosmetics Factory

Explored a partnership with a cosmetics factory to learn about skincare products, documented on TikTok.

BRAND PARTNERSHIPS

Early 2010s

Gained popularity for transformative makeup tutorials

MILESTONE

2012

Became known as 'Anime' or 'Fukkacumi'

MILESTONE

Accumulated over 3.22 million subscribers on YouTube (Current)

MILESTONE

About

Anastasiya Shpagina, born in Odessa, Ukraine, rose to prominence as a makeup artist and internet personality. Early in her career, she became recognized for her distinctive makeup style, which involved transforming her appearance to resemble animated characters and dolls. This unique approach garnered attention and established her as a notable figure in the beauty community.

Her career progression is marked by the consistent creation and sharing of makeup tutorials online. Shpagina’s work includes detailed instructions on achieving enlarged eye effects and other characteristic features of her signature looks. She has cultivated a substantial following on YouTube, where her channel hosts a collection of these tutorials, some demonstrating intricate makeup transitions and various character transformations. Her online presence expanded to other platforms, including TikTok, where she continues to share her makeup artistry.

Shpagina’s contributions to online beauty content have positioned her as a beauty influencer. Her work emphasizes the artistic application of makeup for transformative purposes, moving beyond conventional beauty routines to explore persona creation through cosmetics. This focus has appealed to a global audience interested in experimental and character-based makeup art.