Ankita Bansal

Ankita Bansal, born in Delhi, India, is a fashion entrepreneur. She co-founded the denim brand THERE! in 2017 with her sister, Gayatri. The brand focuses on creating statement denim pieces including trousers, dresses, tops, and jackets, combining unique silhouettes with wearable designs. Ankita’s business background, complemented by her experience in fashion marketing and branding, has been instrumental in the development and growth of THERE!. Her journey has included navigating the challenges of expanding a small business and adapting to market changes, such as the global pandemic’s impact on supply chains.

In 2020, Ankita gained wider public recognition through her participation in the Netflix docuseries ‘Indian Matchmaking’ (Season 1). This appearance significantly increased the visibility of both Ankita and her brand, THERE!. Following the show’s debut, the company experienced a notable increase in international interest and sales, leading the sisters to quickly implement solutions for global shipping and payments. Beyond her entrepreneurial endeavors, Ankita emphasizes ethical and sustainable business practices. She prioritizes maintaining relationships with local craftspeople and vendors in India, choosing to support existing factories and local denim suppliers rather than establishing new production facilities overseas. This approach aims to contribute to local economic growth and minimize environmental impact. Ankita and Gayatri also integrate sustainability into their operational model, including producing limited quantities per design to control inventory, upcycling denim scraps into accessories, and offering custom tailoring to reduce returns and shipping waste.

Ankita continues to expand THERE!’s reach and impact. Ongoing plans include introducing plus sizes for greater inclusivity and launching more affordable collections to cater to a broader market. She also envisions THERE!’s online platform serving as a marketplace for other denim designers globally, fostering a collaborative community within the fashion industry. This strategy reflects her belief in a world without borders, extending HER brand’s family-centric ethos to a wider international community of customers and creators.