Antoine Dodson rose from internet sensation to a recognized personality, leveraging a viral moment into a career involving music, acting, and strategic brand collaborations.
Collaboration with the Huntsville, AL-based brewery to release a beer named 'Run N' Tell That' lager. A limited number of 6-packs were also available for purchase in the tap room.
Authorized entrepreneur Fam Mirza for the creation and sale of a "Bed Intruder Costume" for Halloween 2010.
Endorsed a "Sex Offender Tracker" smartphone application for the iPhone and Android platforms.
Kevin Antoine Dodson, born on June 27, 1986, in Chicago, Illinois, gained widespread recognition in 2010. His unexpected rise to fame began following a televised interview with local news affiliate WAFF-48 in Huntsville, Alabama. The interview, which documented an alleged home invasion and attempted assault of his sister in the Lincoln Park housing project, quickly became an internet sensation due to Dodson’s passionate and distinctive delivery. This viral incident led to the creation of the “Bed Intruder Song” by The Gregory Brothers, an Auto-Tuned remix that achieved significant commercial success, selling over a quarter million copies on iTunes and charting on the Billboard Hot 100.
Dodson effectively leveraged his newfound internet celebrity into various ventures. He capitalized on the popularity of the “Bed Intruder Song” by launching merchandise, including T-shirts, and establishing a foundation for Type 1 diabetes, a condition affecting his sister and mother. The success of the song allowed his family to move out of the housing projects into a new home. His public appearances included performing the “Bed Intruder Song” with Michael Gregory at the 2010 BET Hip Hop Awards and being featured on shows like the Today Show, Lopez Tonight, and Tosh.0. Dodson’s story is a notable example of how an internet phenomenon can lead to tangible opportunities and business initiatives.
Beyond his initial viral success, Dodson explored acting and further business endeavors. He made cameo appearances in films such as “A Madea Christmas” (2013) and “Airplane Mode” (2019). His entrepreneurial spirit continued with the licensing of a “Bed Intruder Costume” for Halloween and endorsing a “Sex Offender Tracker” smartphone application. In 2014, he participated in a celebrity boxing match against the alleged intruder, emerging victorious. Most recently, in 2022, Dodson partnered with a brewery to launch his own beer, “Run N’ Tell That,” demonstrating a continuous effort to evolve his brand and engage with his audience.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.