Atta Halilintar

Muhammad Attamimi Halilintar, known professionally as Atta Halilintar, was born on November 20, 1994, in Dumai, Riau, Indonesia. As the eldest of 11 children in the Gen Halilintar family, he grew up in an environment that fostered entrepreneurship and public engagement through books and videos about their global travels. During his childhood, while living in Malaysia, Atta contributed to his family’s business by selling food and toys. This early exposure to business laid the foundation for his future ventures and independent career. He launched his YouTube channel in 2016, focusing on vlogging, gaming, and lifestyle content, which quickly gained traction due to his engaging personality and innovative video production style. Atta’s authentic approach and consistent interaction with his audience were key to building a significant subscriber base from his early days.

Atta Halilintar’s career progressed rapidly, achieving a major milestone in February 2019 by becoming the first YouTuber in Southeast Asia to surpass 10 million subscribers. By August 2019, his subscriber count reached 18.5 million, and he was recognized as the eighth highest-earning YouTuber globally, with earnings of approximately £1.37 million. In November 2019, he became the first Indonesian YouTuber to exceed 20 million subscribers, a feat acknowledged in YouTube Rewind’s 2019 edition. He currently holds the highest number of subscribers in the ASEAN region. Beyond his online content creation, Atta diversified his career into various business ventures under his AHHA brand, including fashion lines like AHHA Hijab. His entrepreneurial spirit extended into sports, acquiring football club PSG Pati in 2021, which he later renamed FC Bekasi City, and futsal club Young Rior Luwu Utara, which became Pendekar United.

His involvement in sports expanded with the establishment of Pendekar Esport, co-owned with his brother Thariq Halilintar and Jabin Sufianto. Atta demonstrated his personal commitment to sports by making his debut as a futsal player for Pendekar United in 2023. This deep engagement led to his appointment as an Executive Committee member for Futsal Business Empowerment and Development by the Indonesia Futsal Federation. In addition to his business and sports endeavors, Atta Halilintar has featured as a supporting actor in films such as “13: The Haunted” (2018), “Belok Kanan Barcelona” (2018), “The Return of the Devil Child” (2019), and “Ashiap Man” (2020). He has also released numerous songs as a rapper, contributing significantly to his multi-faceted career. His marriage to Aurel Hermansyah, the daughter of a politician and musician, on April 3, 2021, was a notable public event, attended by high-profile figures including President Joko Widodo.