Atta Halilintar

Muhammad Attamimi Halilintar, professionally known as Atta Halilintar, is a prominent Indonesian YouTuber, content creator, social media personality, actor, singer, and businessman. Born into the well-known Gen Halilintar family, renowned for their musical recordings and publications, Atta has carved out a significant niche in the digital world.

Atta launched his official YouTube channel in 2016 and swiftly rose to prominence. By February 2019, he made history as the first YouTuber from Southeast Asia to surpass 10 million subscribers. His channel continued to grow exponentially, achieving 18.5 million subscribers by August 2019, and making him the eighth highest-earning YouTuber globally with a net worth of £1.37 million at that time. By December 2021, Atta had amassed approximately 28.3 million subscribers, ranking him as the 113th most popular YouTuber worldwide for that year.

In November 2019, Atta became the first Indonesian YouTuber to reach 20 million subscribers, a milestone highlighted in YouTube Rewind’s 2019 edition. His influence extends beyond Indonesia, as he holds the record for the highest number of subscribers in the ASEAN region.

Beyond his online presence, Atta has ventured into various business enterprises under the AHHA brand, including the popular AHHA Hijab line. His entrepreneurial spirit also led him to sports club ownership; he is one of the owners of FC Bekasi City, a Liga 2 football club.

Atta has also explored acting and music, featuring in films as a supporting actor and recording songs as a rapper. His multifaceted career and business acumen have solidified his status as a leading figure in the Southeast Asian entertainment and business landscapes.