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United States Bailey Sarian combines true crime narratives with makeup tutorials, creating a unique content format that has garnered significant viewership and industry recognition.
Melt Cosmetics partnered with Bailey Sarian, commencing their collaboration in December 2023. This endorsement aimed to enhance Bailey's visibility in the beauty product market.
Murder, Mystery & Makeup podcast star Bailey Sarian signed with UTA for representation in all areas. This deal signifies opportunities for multi-platform expansion and brand partnerships.
Bailey Sarian signed with Underscore Talent for management. The firm intends to leverage her growing YouTube and social media presence for expanded opportunities. She continues to work with Underscore Talent even after signing with UTA.
Bailey Brooke Sarian, born on November 26, 1988, in Los Angeles, California, is a prominent YouTuber and podcaster. She established her YouTube channel in 2013, initially focusing on traditional makeup tutorials and product reviews. Her career path prior to full-time content creation included roles as a social media creator for the cosmetics subscription service IPSY and as an employee for beauty brands Sephora and Urban Decay. This background provided her with a foundational understanding of the beauty industry, which she later integrated into her distinctive content.
A significant turning point in Sarian’s career occurred in January 2019 with the launch of her video series, ‘Murder, Mystery & Makeup.’ This series, where she discusses true crime cases while applying makeup, quickly gained traction and is credited with pioneering the ‘true crime makeup’ genre on YouTube. Her content experienced substantial growth during 2020, fueled by increased online consumption, with her subscriber count rising from 780,000 in March to 3.5 million by the end of the year. Expanding her reach, Sarian debuted her podcast, ‘Dark History,’ in June 2021 with AudioBoom, featuring video versions released a day later on her YouTube channel. This podcast explores historical events and figures, further diversifying her content while maintaining her characteristic narrative style. Her engagement in this multi-platform approach highlights her ability to adapt and connect with audiences across different media.
Sarian’s unique content and consistent growth have led to various industry acknowledgments. YouTube recognized her among its top breakout creators in 2020. She received a Creator Honor Award from NikkieTutorials at the 10th Streamy Awards, where she was also nominated for the Beauty subject award. In 2021, she won the Beauty subject award at the 11th Streamy Awards and was nominated for Makeup Influencer of the Year at the USA Today American Influencer Awards. Her podcast, ‘Dark History,’ was lauded as one of the best new podcasts of 2021 by several publications and won Podcast of the Year at the 11th Streamy Awards. These accolades underscore her impact and influence within the digital content landscape, particularly in the beauty and true crime categories.
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