Bailey Sarian

Bailey Sarian combines true crime narratives with makeup tutorials, creating a unique content format that has garnered significant viewership and industry recognition. After launching her groundbreaking ‘Murder, Mystery & Makeup’ series in January 2019, Bailey Sarian quickly became a pioneering voice in digital content, effectively creating the ‘true crime makeup’ genre on YouTube. This unique format, which seamlessly blends captivating true crime narratives with makeup tutorials, led to explosive growth for her channel, initially established in 2013 for traditional makeup tutorials and product reviews. By March 2020, her subscriber count stood at 780,000, but by the end of that pivotal year, fueled by increased online consumption, it had soared to an impressive 3.5 million.

Building on this momentum, Sarian expanded her multimedia empire with the debut of her podcast, ‘Dark History,’ in June 2021. Produced in partnership with AudioBoom, this highly anticipated podcast explores historical events and figures, with video versions released a day later on her YouTube channel, further solidifying her multi-platform engagement. Her podcast, ‘Dark History,’ swiftly earned critical acclaim, being lauded as one of the best new podcasts of 2021 by several prominent publications. At the 11th Streamy Awards in 2021, Sarian achieved a double win, taking home the Beauty subject award and the coveted Podcast of the Year award for ‘Dark History,’ underscoring its significant impact.

Further cementing her influence within the beauty sphere, she was nominated for Makeup Influencer of the Year at the USA Today American Influencer Awards in the same year. These numerous accolades highlight Sarian’s sustained influence, her ability to innovate across diverse digital media, and her consistent ability to captivate and expand her global audience within both the beauty and true crime categories.