Bethenny Frankel | Booking Agent | Talent Roster | MN2S

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Bethenny Frankel

Bethenny Frankel has evolved from a reality television personality to a successful entrepreneur, author, and philanthropist, leveraging her platform to build a lifestyle brand and advocate for worker's rights.

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Past Works

Skinnygirl

Frankel created a pre-packaged margarita line named Skinnygirl Margarita in 2009. This was the foundation product for Skinnygirl Cocktails. The cocktail line was sold to Beam Global for a reported $120 million in 2011, but Frankel kept the Skinnygirl brand name to sell a variety of foods including dips, shakes, candy, deli meat, sweeteners, jellies, popcorn, and salad dressings. She also sells Skinnygirl shapewear, apparel, and accessories on the Home Shopping Network, and developed a Skinnygirl cookware line sold at T.J.Maxx and Marshalls stores, which premiered in 2021.

BRAND PARTNERSHIPS

T.J.Maxx and Marshalls

Frankel developed a Skinnygirl cookware line sold at T.J.Maxx and Marshalls stores, which premiered in 2021.

BRAND PARTNERSHIPS

Beam Global

The Skinnygirl Cocktails line was sold to Beam Global for a reported $120 million in 2011.

BRAND PARTNERSHIPS

Pepperidge Farms

Frankel became a spokesperson for Pepperidge Farms' low-calorie line of bread.

BRAND PARTNERSHIPS

Home Shopping Network

She sells Skinnygirl shapewear, apparel, and accessories on the Home Shopping Network.

BRAND PARTNERSHIPS

PETA

Frankel posed nude for a PETA billboard in September 2009 for its "I'd rather go naked than wear fur" campaign.

BRAND PARTNERSHIPS
1991

Production assistant on "Saved by the Bell"

MILESTONE
2003

Founded BethennyBakes

MILESTONE
2005

Runner-up on "The Apprentice: Martha Stewart"

MILESTONE
2008

Starred in "The Real Housewives of New York City"

MILESTONE
2009

Launched Skinnygirl Margarita

MILESTONE
2009

Published "Naturally Thin: Unleash Your SkinnyGirl and Free Yourself from a Lifetime of Dieting"

MILESTONE
2009

Published "The SkinnyGirl Dish: Easy Recipes for Your Naturally Thin Life"

MILESTONE
2010

Released "Body by Bethenny" exercise DVD

MILESTONE
2010

Released "The Skinnygirl Rules" audiobook

MILESTONE
2010

Starred in "Bethenny Getting Married?" / "Bethenny Ever After"

MILESTONE
2010

Competed on "Skating with the Stars"

MILESTONE
2011

Published "A Place of Yes: 10 Rules for Getting Everything You Want Out of Life"

MILESTONE
2011

Sold Skinnygirl Cocktails to Beam Global ($120 million)

MILESTONE
2012

Published novel "Skinnydipping"

MILESTONE
2013-2014

Hosted "Bethenny" talk show

MILESTONE
2015

Returned to "The Real Housewives of New York City"

MILESTONE
2019

Signed production deal with MGM TV & Mark Burnett

MILESTONE
2021

Starred in "The Big Shot with Bethenny"

MILESTONE
2021

Launched Skinnygirl cookware line with T.J.Maxx and Marshalls

MILESTONE
2023

Advocated for reality TV unionization

MILESTONE

About

Bethenny Frankel was born on November 4, 1970, in New York City, New York. She attended Boston University for two years and later graduated from New York University with a degree in psychology and communications. After studying at the Natural Gourmet Institute in New York City, Frankel moved to Los Angeles in 1992, pursuing acting roles and working as a personal assistant to figures like Kathy Hilton and Jerry Bruckheimer. During this period, she also held a position as a production assistant on the set of “Saved by the Bell” in 1991. Her early entrepreneurial ventures included “In Any Event,” a party-planning business, and Princess Pashmina, a business focused on selling pashmina scarves.

In 2003, Frankel founded BethennyBakes, a baking business specializing in egg-free, wheat-free, and dairy-free products. This venture gained public attention in 2005 when she appeared as the first runner-up on the NBC reality competition series “The Apprentice: Martha Stewart.” Following the closure of BethennyBakes in 2006, she became a spokesperson for Pepperidge Farms’ low-calorie bread line. In 2008, Frankel joined the cast of “The Real Housewives of New York City” on Bravo, significantly increasing her public profile. Her spin-off series, “Bethenny Getting Married?” (later “Bethenny Ever After”), premiered in June 2010, documenting her personal life and achieving Bravo’s highest-rated series premiere at the time. She departed “The Real Housewives of New York City” after its third season in September 2010 and competed on “Skating with the Stars” in November, finishing in second place.

Frankel expanded her career further by launching a syndicated daytime talk show, “Bethenny,” which aired from 2013 to 2014. She returned to “The Real Housewives of New York City” for its seventh season in April 2015. Over the years, she built the Skinnygirl brand, starting with Skinnygirl Margarita in 2009, which was sold to Beam Global for an estimated $120 million in 2011. She maintained ownership of the Skinnygirl brand name, expanding it to include various food products, shapewear, apparel, and cookware. In 2019, she secured a deal with MGM Television and Mark Burnett to produce and star in unscripted television projects, including “The Big Shot with Bethenny” for HBO Max in 2021. Frankel is also the founder of BStrong, a philanthropic organization actively involved in disaster relief efforts globally, and has recently advocated for improved protections and unionization for reality television personalities.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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