Camilla Ainsworth

Camilla Ainsworth rose to public prominence in 2018 as the youngest ever finalist on BBC’s ‘The Apprentice’ at the age of 22. A graduate of law from Manchester University, Ainsworth leveraged her experience and entrepreneurial drive to develop and launch her own business. During her time on ‘The Apprentice’, she pitched her vegan nut milk concept, which, despite not securing Lord Sugar’s investment, laid the groundwork for her future venture.

Following her appearance on the show, Ainsworth independently launched her dairy-free drinks brand, M+LKPLUS. The product gained significant attention, leading to a partnership with health food retailer Holland & Barrett. M+LKPLUS was subsequently rolled out into 645 Holland & Barrett stores and was also introduced to NHS hospitals nationwide, providing a dairy alternative to staff, patients, and visitors. Her business acumen led to her being named one of the ‘Top 10 women to watch’ in the drinks industry in 2019.

Beyond her brand, Ainsworth has expanded her professional activities to include business consultancy and marketing. She joined Manchester agency Real Return Marketing as Sales Director, where she contributes to client acquisition and business development. In this role, she collaborates on projects for businesses seeking growth in areas such as website development, refreshes, and paid media services across platforms like Meta, TikTok, Snapchat, and Google Ads. Her work with Real Return Marketing includes high-profile brands such as Filter By Molly Mae and Azat Mard.