Camilla Ainsworth

Camilla Ainsworth rose to public prominence in 2018 as the youngest ever finalist on BBC’s ‘The Apprentice’, where she presented her innovative vegan nut milk concept. Following her impactful appearance on the show, Ainsworth independently launched her dairy-free drinks brand, M+LKPLUS, in 2018. This entrepreneurial venture quickly garnered significant attention, laying the foundation for a successful entry into the competitive health food market and showcasing her innate business acumen. The rapid success of M+LKPLUS led to a pivotal partnership with health food retailer Holland & Barrett.

This collaboration facilitated a nationwide rollout of M+LKPLUS into an impressive 645 Holland & Barrett stores. Demonstrating her commitment to broader impact, Ainsworth also successfully introduced M+LKPLUS to NHS hospitals across the country, establishing it as a key dairy alternative for staff, patients, and visitors. Her strategic vision and the brand’s considerable growth were recognized in 2019 when she was named one of the ‘Top 10 women to watch’ in the drinks industry. Expanding strategically beyond her own brand, Ainsworth has broadened her professional activities to encompass business consultancy and marketing leadership.

In 2024, she joined Manchester-based agency Real Return Marketing as Sales Director, a role in which she is instrumental in driving client acquisition and business development. Her expertise contributes to bespoke projects focusing on comprehensive website development, strategic refreshes, and advanced paid media services across prominent digital platforms including Meta, TikTok, Snapchat, and Google Ads. In her current capacity at Real Return Marketing, Ainsworth continues to lead high-profile campaigns for notable brands such as Filter By Molly Mae and Azat Mard. Her strategic insights and direct contributions drive measurable growth for clients within the dynamic digital marketing landscape.

Through these diverse and impactful roles, Camilla Ainsworth consistently demonstrates her capacity for innovation, strategic business scaling, and influential leadership across multiple sectors.